This week LinkedIn Australia published its 2020 Emerging Jobs Report Australia, revealing the 15 fastest growing jobs from the past five years. The website hosts professional profiles for nearly half of Australia, with over 10 million employment profiles listed in the country. This means LinkedIn has access to a lot of data about the way we work and the way we employ others, and why the new data sets is of particular value.
The list is useful because it’s an insight into where the economy is headed in the next few years. Jobs growth is a kind of leading indicator; a data set that points us to future growth in certain industries and sections of industries, because of where companies are investing now. By breaking down the trends in the LinkedIn report, we can begin to see a few patterns emerging.
The big story of this report is tech jobs, which are clearly booming. Nine out of the fastest 15 growing jobs are in technological fields, and a number of the other six are still tech adjacent. Demand is growing the fastest for jobs needing skills in artificial intelligence and automation, which is a feature of all the top five emerging jobs. These roles are not just opening up within the tech industry though, they are becoming more important across the economy, as the value of automation is gradually tapped into.
This idea is supported by the fact that the fastest growing job in Australia currently is Artificial Intelligence Specialist, a field that is all about machine learning, and programming technology to mimic human thought patterns. Second on the list is Cybersecurity Specialist; as more of the economy and our lives move online, demand for cybersecurity will continue to rise. In a related field, coming in at number 11 is Anti-Money Laundering Specialist, workers whose job is to identify and prevent money-laundering activities taking place.
Another change to our society that is driving job growth is the rise of Big Data. Data Scientist and Data Engineer are roles that numbered seven and eight on the list respectively. Where a Data Engineer builds the tools to mine data, it is a Data Scientist’s job to interpret it and look for patterns. Now that companies have access to more information about their customers than ever before, it makes sense that their demand for people who can manage this information flow is going up.
These fast-growing jobs are indicators that Australia is taking advantage of the digital revolution and rising to become industry leaders. The most valuable companies in the US right now are mostly the tech giants – Apple, Amazon, Microsoft, Google and Facebook – which have far outpaced the rest of the US stock market in the past decade.
For a long time, Australia has been struggling to capture the kinds of monetary gains the digital revolution has brought in much of the developed world, only accounting for 7.4% GDP in 2018. However, this seems to be finally starting to shift. We’re seeing a similar growth in tech market capitalisation, as companies like Afterpay Touch Group Limited (ASX: APT) and Canva, still in their infancy, continue rising through the ranks of the ASX. In Artificial Intelligence, Australia is already a world leader, given our national science agency CSIRO’s research in the field is 89% more cited than the global average.
Another important trend these jobs reveal is the prioritisation of the customer. Jobs like Marketing Automation Specialist and Growth Manager are both in the business of working to meet customer’s wants and needs. This work is supported by the information Data Scientists and Engineers collect on customer preferences and behaviour. Then at number six on the list is Customer Success Specialist, which is like a Customer Service agent, but with the focus on improving customer experience before a complaint is made, rather than after.
And finally, the emerging roles of Service Designer and Site Reliability Engineer (13 and 5) both involve improving the user experience. These roles and the way they interact highlights the growing emphasis on what the customer wants, at a more intimate level than ever before.
Even though the biggest gains have been made in technological fields, there are fast growing jobs in more traditional parts of the economic food chain. Customer Success Strategist, Growth Manager and Chief Strategy Officer all ranked in the top ten and are jobs that rely on what you might call “soft skills.”
At number 12 and 13 respectively we have Product Owner and Service designer. These are more creative jobs, that utilise a combination of skills across fields in an increasingly integrated economy. There’s a suggestion that one delineated area of specialisation may not be as attractive in the economy next decade.
Here is the full list:
You can read the full report published by LinkedIn online.
These fast-growing employment types can give us rich insights into the face of Australian industry in 2020 and beyond. While the rise of automation must necessarily mean lost jobs in some sectors, the growth of Australia’s tech sector is cause for hope that Australia is adapting to shifting markets and will meet the new decade head on.
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