- Luxury car maker Rolls-Royce launched a Boat Tail car custom-made for only three high-net worth clients.
- The four-seater luxury vehicle is the first car from the company’s stable to be commissioned under its Coachbuild programme.
- It has been inspired by Rolls’ Sweptail car which sold for £12.8 million in 2017.
Recovering strongly from the Covid-induced disruptions, luxury car maker Rolls-Royce Holdings Plc (LON:RR) launched a Boat Tail car which has been custom-made for only three high-net worth clients.
The 19-feet long car is a four-seater luxury vehicle, the first car from the company’s stable to be commissioned under its Coachbuild programme. It has been inspired by Rolls’ Sweptail car, which sold for £12.8 million in 2017 and was one of the most expensive models from the stable.
The shares of the company were up by 0.62 per cent , reacting to the news and were trading at GBX 107.72 on 28 May at 14:46 GMT+1. Meanwhile, the FTSE 100 was up 0.44 per cent at 7,050.39.
The Boat Tail model has been designed with a rear that resembles a yacht deck. Its design includes Swiss timepieces and handcrafted aluminium panels. The car was hand-built by the employees over four years.
The interior of the car would have a dual champagne cooler, which has been customised by the owner and the designers of the company. It would be holding the owner’s choicest brand, Armand de Brignac vintage. The other side would hold a crockery set by Paris’ Christofle. To provide exclusivity, all the items in the car have the vehicle’s name engraved. And a fridge inside would have a compartment for food.
Rolls’ CEO Torsten Muller-Otvos said that like 100 years back, clients came to the company with ideas of bodies they wanted to see, for this too, the client came with an idea in mind. Muller-Otvos said it was about the clients defining what they wanted to see and not what the company would see as a car. It was launched at the company’s headquarters in Goodwood in southern England.
The Sweptail car by the company was built on the request of a wealthy European customer. The company had revived its art of coachbuilding with the Sweptail in 2017. It was speculated that the Sweptail cost around $13 million. However, Muller-Otvos denied confirming the price.
The company’s first-quarter sales were the highest-ever in its 116-year history as it recorded a sale of 1,380 cars, including models like Ghost and Phantom. Sales were up 62 per cent compared to the same period a year ago before the pandemic disrupted business globally. The company was hit badly due to the pandemic.