The Very Good Food Company Inc.
The Very Good Food Company Inc.
Sector: Food & Beverages
Description
The Very Good Food Company Inc is a junior food company.
It offers plant-based food items in the consumer food industry.
The Very Good Food Company Inc is a publicly listed food company on the TSX Venture Exchange (TSXV). The trading symbol for its common shares is ‘VERY’.
The plant-based food innovator is also listed on the OTCQB Market in the United States and the Frankfurt Stock Exchange (FSE) under the stock symbols of ‘VRYYF’ and ‘0SI’, respectively.
The Vancouver-based food manufacturer innovates, develops, markets, and distributes numerous plant-based meat products, cheese items, and other alternative food products under three brand categories, namely:
• The Very Good Food Co
• The Very Good Butchers™
• The Very Good Cheese Co
The publicly listed firm’s food products are sold in different provinces across Canada, including British Columbia, Alberta, Quebec, New Brunswick, Newfoundland and Labrador, Ontario and Nova Scotia. In addition, the company distributes the food products in the United States.
The distribution partners of the company include:
• Whole Foods Market
• IGA
• Thrifty Foods
• Red Barn Market
• SPUD.CA
• Choices Markets
• Fresh ST. Market
• Farm Boy
• Blush Lane Organic Market
• Buy-Low Foods
• the Market Stores
• Nesters Market
• Quality Foods
• Safeway
• Stong’s Market
• VeganSupply.ca.
On June 10, 2021, The Very Good Food Company signed a partnership with Copper Branch, a restaurant franchisee business, to expand its presence across the major markets in North America.
Further in mid-June, the food manufacturing firm reportedly devised a new marketing strategy to collaborate with micro and macro influencers in the fitness and health social space to scale up the awareness, marketing, and distribution of its food products.
The company hired Onefluent Inc, an integrated marketing agency, to assist the company in building connections with the top social media influencers across North America.
In a press release dated July 7, 2021, The Very Good Food Company mentioned that the retail distributions channels of the company expanded to more than 100 stores located across North America.
Peers

TPX
Molson Coors Canada Inc.

ADW
Andrew Peller Ltd

LAS.A
Lassonde Industries Inc

QSP.UN
Restaurant Brands International LP

NTR
Nutrien Ltd.

CANS
Wildpack Beverage Inc.

GB
Ginger Beef Corporation

VWE
Vintage Wine Estates Inc.

BABY
Else Nutrition Holdings Inc.

SOY
Sunopta Inc

VFF
Village Farms International Inc

MTY
MTY Food Group Inc