Spin Master Corp is a global entertainment enterprise that deals in digital games, innovative toys, various animated series and multi-platform content.
The popular brands include PAW Patrol®, Kinetic Sand®, Bakugan®, Air Hogs®, Rubik’s Cube®, GUND® and Hatchimals®.
The Toronto-based company provides digital games under the brand Sago Mini, Toca Boca and Mighty Express. The digital games are focused on boosting interactive learning among children, the company claims.
It also creates and produces various entertainment television series for kids through in-house studio or partnership with others. Abby Hatcher, Bakugan, PAW Petrol, Zo Zo Zombie and Mighty Express are some of the entertainment shows.
Spin Master also owns toy licensee for many global brands, including:
• How to Train Your Dragon
• Monster Jam
• Warner Bros. Consumer Products
• DC brand and DreamWorks’
Headquartered in Toronto, the company was founded by childhood friends Anton Rabie and Ronnen Harary in 1994. Anton's classmate at The University of Western Ontario, Ben Varadi, also joined them subsequently.
The company launched its first product, Earth Buddy, in 1995.
With a diverse portfolio of innovative toys, digital games and entertainment franchises, Spin Master reportedly transformed into a leading global children's entertainment company over the years.
The company claims its entertainment properties are viewed in more than 190 countries globally. In addition, it distributes toys in over 100 markets.
Launched in 2007, Bakugan is said to be the most successful toy lines. The brand evolved to become a television series and a video game, which has a presence in 53 countries worldwide.
The entertainment company claims that it had produced 186 episodes of Bakugan: Battle Brawlers in collaboration with Sega and Nelvana. In 2018, Spin Master relaunched the Bakugan franchise, which included a new anime series, card game and innovative toy line.
It also acquired several brands since its inception, including:
• Rubik's Cube
• Etch a Sketch
• Tech Deck
• Cardinal Games
The company claims that the pre-school animation series are developed to improve problem-solving skills and teach math, spatial skills, early literacy, etc., through the power of play.