Cineplex Inc is a Canada-based media and entertainment company that operates movie theatres in Canada and the United States.
It is a joint venture partner with the SCENE, a leading entertainment loyalty program in Canada.
The company operates through different business segments, including media, film entertainment, cinema media, digital media, amusement, etc.
The media segment consists of cinema media and digital place-based media. Cinema media includes showtime, magazine, and lobby advertising.
Digital media operations consist of the installation and working of digital signage networks, revenues and costs associated with the design.
Film Entertainment and Content segment generates revenue from theatre attendance, food service revenues and box office revenues, theatre amusement, digital commerce rental and theatre rentals, the company claims.
The amusement and leisure segment comprises of location-based entertainment, eSports and amusement solutions.
As an innovative theatre exhibitor, it also owns and operates alternative program platforms such as:
• Cineplex Events: Sells and rent movie tickets in a digital form
• Cineplex Digital Media: Digital place-based media
• CineplexStore.com Digital commerce
• Cineplex Media: Cinema media
• Player One Amusement Group: Food service and amusement solutions.
Playdium is an entertainment complex through which the company provides media and entertainment to individuals.
Player One Amusement Group claims to offer free business consultation services and total gaming solution. It distributes, operates, and sells new and used amusement equipment for large commercial enterprises, self-operating business, and residential locations.
Through its Cineplex.com website, the company provides information related to movie streaming, video information, showtime information, box office reports, entertainment news with Cineplex magazine, etc.
The entertainment company also provides option to book an entire theatre.
Cineplex Inc also provides various food and drink options, including candies, cold drinks, snacks, etc.
Cineplex’s mobile app incorporates advertising medium related to digital media and theatre exhibition. It provides digital signage solutions by designing, installing, maintaining, and operating digital signage networks in various formats like quick-service restaurants and retailers.
The entertainment company also claims to provide greater accessibility and support to differently abled customers.
Cineplex is also focused on developing leisure concepts and game-related amusements by expanding its existing infrastructure. In addition, it aims to capitalize core media strength in pursuing accretive acquisitions and diversification opportunities to support continued growth.