Catapult (ASX:CAT) signs first ever SBG basketball deal


  • Catapult Group signs a new deal with the Brisbane Bullets.
  • The deal intends to support CAT’s video performance analysis infrastructure.

The ASX-listed sports performance solution provider Catapult Group International Limited (ASX:CAT) announced that it had signed a new multi-year deal with the National Basketball League’s Brisbane Bullets to support its video performance analysis infrastructure with Catapult’s new Focus and Hub SaaS solutions.

The usage of Focus will enable the Brisbane Bullets to record multiple video angles and offer interactivity and touch control for court-side interaction among coaches and athletes. In addition, the cloud-based Hub solution will empower staff with real-time collaborative viewing and sharing of video and tags so insights can be shared and actioned faster.

The Brisbane Bullets has already joined various teams relying on Catapult for critical performance insights and workflows. Elite-level teams worldwide, including all 18 AFL teams, 16 NRL teams, 24 Olympic medalists in Tokyo, 32 NFL teams, and the majority of the English Premier League teams, are empowered with Catapult performance analytics to perform at their best.

About Catapult:

Catapult Group Internation Limited is the world’s leading sports performance solution provider. It was founded in 2006, and it is involved with the operations of developing and selling wearable athlete tracking and analytic solutions worldwide.

Meanwhile, on the ASX, CAT stock closed 1.97% lower at AU$1.990 per share today.

Bottom line:

Securing this deal was a significant milestone achieved by CAT within less than three months since the acquisition of SBG. In addition, it has proved the capability for customer appetite and rapid adoption of this SaaS technology worldwide and across a variety of sports. As a result, it predicts a promising future for the company.





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