Twitter Inc (TWTR) is an American microblogging and social network company. The company provides an interactive platform for its users to post their ideas, opinions, news, and information through the "tweets" and interact and with each other.
In addition, it facilitates people to follow several users, including actors, singers, public personalities, etc. Its registered users have the facility to retweet other people's tweets, while other users or the people who haven't registered on their social networking platform can only read it.
The company provides the products under the following categories:
• Promoted Trends
• Promoted Tweets
• Promoted Accounts
The social media networking platform offers its platform to its users for expressing their opinions, ideas, and other information. In addition, Twitter facilitates exchange of conversation and information in real-time from the anywhere across the globe.
The segment broadcasts the contents through Twitter, on desktop web browsers and as well as through mobile applications.
The social media company focuses on catering to advertisers under the promoted products segment. Advertisers have the facility to advertise their brands, products, or the solutions they provide. In addition, they can also boost their reach through the platform while extending the promotional campaigns, the company claims.
The segment operates in the same manner as promoted products business segment. But unlike focused on advertisers, the segment helps users promote their profiles and increase their reach and followers by recommendation in the search engine and on their timeline tweets. Basically, it help the customers to increase engagement on their Twitter account.
This segment manages the trending topics that top the trending list for an entire day. In addition, the platform shows the trending topics both in a particular country or region and on a worldwide basis.
The company also operates through a mobile advertising application named MoPub.
The US-based social media firm operates and provides its services and platform globally. In addition, Twitter is among the top social networking sites worldwide.
The company was founded in March 2006 by Jack Dorsey, Evan Williams, and others.
Headquartered in San Francisco, the social networking firm claims to have more than 300 million monthly users on its platform. The firm provides its service through its website as well as mobile applications.
It is NYSE-listed firm with stocks trading under the symbol ‘TWTR’. The company is included in S&P 500 components.
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