Alphabet Inc is an American multinational conglomerate and the parent company of tech giant Google Inc.
The company was founded as part of the restructuring of Google in 2015 by founders Larry Page and Sergey Brin.
The new entity replaced Google Inc as a publicly traded corporation, wherein all shares of the tech juggernaut were automatically converted into equal number Alphabet shares.
Alphabet Inc is headquartered in California’s Mountain View in the US.
Alphabet represents a collection of many companies, with Google Inc as the largest wholly owned subsidiary. As a holding company, Alphabet's significant assets are the outstanding equity interests in its subsidiaries, including Google.
The other companies include:
According to founders Larry Page and Sergey Brin, Alphabet also indicates 'alpha', which is an investment return over and above the benchmark.
The company and its subsidiaries provide advertisements, web-based search engine, maps, mobile operating systems, software applications, consumer content, commerce, enterprise solutions, etc.
The holding company broadly operates under two business segments: Google and Other Bets.
The core products and platforms by Google include:
• Google Maps
• Google Play
Google had launched various products in the past like Google Now, Google photos based on machine learning.
The Other Bets segment is primarily engaged in internet and television services, research and development (R&D) and licensing services.
The company says it generates revenue from performance advertising and brand advertising. Beyond advertising business, Alphabet Inc also claims to generate revenue from enterprise solutions, digital content and hardware.
The Class C capital shares trade on NASDAQ (National Association of Securities Dealers Automated Quotation) under the ticker 'GOOG'. The Class C shares do not carry voting rights.
The company reportedly focuses on improving transparency, creating better focus, empowering entrepreneurs and undertaking ambitious projects.
Alphabet Inc’s three other subsidiaries are Google LLC, Google Ireland Holdings and XXVI Holdings Inc.
Google hardware products include Google TV, Pixel phones and Google Nest Hub.