Why is VISA such a trusted brand?

Highlights

  • Trusting a financial partner, be it an individual or a corporation, with your money comes after multiple years of hassle-free services.
  • Visa has the highest revenue in the segment with maximum penetration of cards amidst set of customers with big-ticket spending. 

When it comes to initiating a wire transfer through credit, debit or prepaid card, two corporations command the major operations throughout the world -- Visa and Mastercard. Being the decades-old electronic fund transfer facilitator, older than the rival Mastercard, Visa has dominated the payments space.

With the entry-level cards, the benefits of Visa and Mastercard are largely similar, a slight difference arises in super-premium and business cards.

                     

Why is VISA such a trusted brand ?

 

Trusting a financial partner, be it an individual or a corporation, with your money comes after multiple years of hassle-free services. The big IT conglomerates, including Apple, Google, Facebook, and Amazon, are emerging as potential competitors to Visa, but they lag far behind when it comes to trusting the companies with the money.

Protection of money, security & encryption of transactions, ease of use, market-wide acceptability and an additional set of services are some of the standard features which make a payment facilitator unique and trust-worthy. Visa Inc, as a brand, productively tick-marks the checklist of desired features.

Visa a trusted payment facilitator

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Consumer confidence the key

Consumer confidence has been the key driver for putting Visa ahead of other brands, as a result of which, it has the highest revenue in the segment with maximum penetration of cards amidst the set of customers with big-ticket spending. Being the largest payment network in the world, Visa offers co-branded cards with other emerging corporations to increase the consumer base as consumers are willingly ready for obtaining a card marked with the brand name of Visa.

With the increasing murmur around data privacy and security, the payments system provided by the leading technological corporations are least preferred by the consumers as they feel their spending activities will be tapped by these companies as they are already secure, slice and dice the consumer data for making additional dollars by selling it to companies which are eager to gauge the consumer preferences and perspectives before launching a new product or service.

But, when it comes to transacting with a Visa-partnered card, a consumer relatively feels safer with their respective transactions as the company has endorsed itself as a safe payment platform, gradually encompassing the trust of billions of customers worldwide.

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