The LSL Property services were founded in July 2004, after the management buyout of Your Move and e.surv Chartered Surveyors from Aviva. Currently, it is the UK-based leading providers of services to mortgage intermediaries, specialist mortgage and protection advice to estate agency and new build customers, asset management, property management and valuation and panel management services to the UK’s leading mortgage lenders. Further, it operates its business through its network of 226 owned and 130 franchised estate agency branches. The group operates through its three divisions that include financial services, surveying and valuation services and Estate Agency.
The financial services division offers services relating to the arrangement of mortgages and investment insurance products to the wide range of industries through its intermediary, new build home, direct-to-customer, and Insurance Specialist brands. Its intermediary brands include PRIMIS and the Mortgage Alliance. The PRIMIS provides mortgages services through its end-to-end toolbox software platforms, 930 affiliated firms and around 2,600 advisers. The Mortgage Alliance is engaged in offering mortgage and financial services products to the mortgage intermediaries who are directly authorised and regulated by the FCA. The New Build Home brands includes Mortgages First & RSC New homes and Insurance First that are the appointed representatives of PRIMIS, they are engaged in arranging mortgages and non-investment insurance products for customers purchasing new building properties.
The Direct to Customer brands includes Embrace Financial Services and Linear Financial Solutions that are appointed by PRIMIS, and it is engaged in providing mortgage and protection advices to estate agencies through its employed and self-employed financial consultants and it provides financial consultants to independent estate agents respectively. The Insurance Specialists brand includes First2Protect brand that provides customers of its estate agency division and third party with household insurance.
The Surveying and Valuation services division includes e.surv Chartered Surveyors and Walker Fraser Steele brands that provide Surveying and valuation services to lenders intermediaries, estate agents, social housing entities and consumers across UK and Scotland.
The Estate Agency Division is subdivided into Residential sales and letting and Asset management. The residential sales and letting division provide estate agency services in the UK through its franchised and owned brands. Its franchised brands include Your Move and Reeds Rains. Its owned brand includes Marsh & Parsons, LSLi, LSL Land & New Homes and Homefast. The company’s estate agency portfolio comprises of 130 franchised, 59 independent franchisees, 89 owned your move, 56 owned Reeds Rains, 30 Marsh & Parsons and 51 LSLi branches. The assets management division provides its services through LSL Corporate client Department, St Trinity Asset Management and Templeton LPA brand.
LSL PROPERTY SERVICES PLC Newcastle House, Albany Court NE4 7YB United Kingdom