Essential Millennial Announces Rebrand and Relaunch

August 07, 2023 06:03 PM SAST | By EIN Presswire
Follow us on Google News:

CAPE TOWN, WESTERN CAPE, SOUTH AFRICA, August 7, 2023/EINPresswire.com/ -- Essential Millennial, which was founded as a blog in 2019, is emerging as a fresh new face in the digital marketing industry, having relaunched on 7 August as an agency. They are now focussing on building future-proofed strategies for businesses and creators in the face of industry disruptions caused by emerging AI technologies.

In 2019, the Essential Millennial was founded as a collaborative blog that brought together a team of writers, artists, copywriters, designers, and even teachers to share experiences and talk about the subjects that mattered to them. But in recent months, Essential Millennial founder and CEO, Forrest Smith, has been working on taking the project in an ambitious new direction.

"We created Essential Millennial almost four years ago, simply as a portfolio for work opportunities," Smith says. "The time and the effort we put into Essential Millennial ended up getting us a foot in the door at the places we wanted to go. But, we didn't think of it as something that can be used to help other creators reach their goals. When I revisited the project a while later, I realised that it has so much more potential."

Smith has set his sights on withstanding the industry disruptions from emerging AI technologies like ChatGPT by creating a platform for independent creators and small businesses who lack the resources and/or skills to invest in effective digital marketing campaigns.

"I've spent almost a decade in newsrooms, agencies, and producing content independently for start-ups, small businesses and corporates," he adds. "And I've seen that crafting effective digital marketing strategies has become a huge barrier for countless small companies. Investing in a full-time marketing team, hiring contractors, or paying freelancers is simply out of reach or impractical when you're starting out. And for creators themselves, their fields are facing what is perceived to be an existential threat in the form of AI technologies.

"Our mission is to make digital marketing skills more accessible to the people who need them the most – the little guys. And we are identifying strategies to preserve the innate vale of human-created content."

Essential Millennial relaunched on Monday 7 August and they are operating in Cape Town South Africa. You can find out more information about Essential Millennial at essentialmillennial.com.

Forrest Smith
Essential Millennial
+ +27 828501330
[email protected]
Visit us on social media:
Twitter
LinkedIn
Instagram
TikTok


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.



Top ASX Listed Companies

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK