Engage: BDR Onboards 3 New Customers On Its IconicReach Platform

  • May 07, 2019 AEST
  • Team Kalkine
Engage: BDR Onboards 3 New Customers On Its IconicReach Platform

Engage: BDR Limited (ASX: EN1) is a telecommunications company based in California, United States. The company provides innovative solutions related to marketing to the brands and agencies among others. Its online marketplace facilitates buying and selling of display and video ads along with other advertising inventory.

On 7th May 2019, the company announced that three new customers, Provillus, NutraPrice Pure, Coset Korea are joining its IconicReach platform.

Previously, on 11th February 2019, the company had released its strategic plans in a view to moving forward towards profitability. EN1 had announced that IconicReach would sign 3-4 new customers per quarter. After signing these three new deals, and a previous deal signed with singer Sean Kingston, as announced on 2 May 2019, the company’s total acquisition of new customers stands at four in Q2 and management notes this milestone achievement.

Also, one of the four new customers of the company has its base in Korea, which is in line with the company’s trajectory to expand its presence in the Asia Pacific region. In the Q1 period, the company’s Iconic Reach platform had signed six new customers, which is about 200% of the planned customer acquisition.

The 3 New customers’ profile is as follows:

Provillus

The U.S. based brand, Provillus is engaged with organic hair growth supplement which aids in the restoration of hair follicles which are dead. It also helps in prevention of thinning hair by offering nutrients consisting of natural vitamin, minerals and so forth. Provillus collaborated with EN1’s IconicReach to secure influencer-generated content, for the cross-purpose motive and to post on various marketing channels.

NutraPrice Pure

NutraPrice Pure is a supplement brand based in the US and uses clean ingredients to formulate its products for diet habits like Keto, remedying common symptoms of ageing etc. The brand has been in the business for around twenty-five years and pursues to revitalise its consumer base.

Coset Korea

Coset Korea is known as a leading provider of good quality packaging solutions and services for exclusive products in international telecom and industrial market. The company is looking for growth in brand awareness and expansion in global partnerships through the partnership with IconicReach.

On benefits of partnerships front, with a total of 10 new customers added until now in 2019, the company is looking ahead to provide value to its clients through its platform IconicReach. Every new customer is looking for growth in their customer base and the acquisition of individualised content for their social media platforms like Facebook, Instagram, TikTok (which was added recently) etc.

IconicReach provides a diverse base of influencers to its customers, which helps them to hone-in on individuals deeply, established in its niche, offers a simple one-stop-shop for each brand to reach their marketing needs.

Financial updates for April 2019

Some of the highlights of the financial performance for April 2019 are as follows:

  • Consolidated receipts were reported at A$1.41 million for the month.
  • Consolidated revenue was reported at A$1.22 million for the month.
  • Net cash used in operating activities, during the month stood at A$10k.
  • A$250k of cash has been deployed for the second group of publisher activations.

Technical Outlook

The market capitalisation of the company is A$20.43 million. The 52-week high and low of the stock is A$0.17 and A$0.012 respectively. The stock of the company last traded at a price of A$0.042 (as on 7 May 2019). In the last one year, the stock has delivered a negative return of 73.9%, and the YTD return stands at 186.67%.


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