IVE Group to Acquire Salmat Marketing & Reach Media to Expand Retail Offering

  • Nov 25, 2019 AEDT
  • Team Kalkine

IVE Group Limited (ASX: IGL) has agreed to acquire Salmat Marketing Solutions, the Australian catalogue distribution business of Salmat Limited (ASX: SLM), for a consideration of $25 million.

  • The transaction comprises of the acquisition of Salmat’s catalogue distribution business in New Zealand, Reach Media NZ Limited.
  • The Marketing Solutions along with Reach Media will form a part of IVE’s massive production and distribution offering and will operate as standalone businesses.
  • IGL would further invest $25-30 million to automate the Marketing Solutions catalogue collation process.
  • The agreement, scheduled for completion on 1 January 2020, is subject to satisfaction of customary conditions.


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