- Sports stocks primarily include sports retailers of sports goods and apparel, sports nutrition, etc.
- Kalkine Media explores some of the LSE-listed sports stocks.
With the sports industry growing at a rate of knots, many market participants often tend to explore newer markets to expand their portfolio. Sports have often been close to heart for many as fans, investors and traders.
Sports stocks primarily include sports retailers of sports goods and apparel, sports nutrition, etc. The UK, which boasts some of the biggest football teams around the globe, has a huge fan following. In fact, many leading teams have their fan tokens to attract market participants. A few firms have divisions working in the sports industry, such as the BT Group (LON: BT.A). However, the caveat in the case of BT is that the size of the sports business is marginal compared to the group's overall business. Therefore, the group's overall performance may not accurately indicate its sports businesses' growth potential.
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Importantly, when it comes to investing in sports stocks, investors must look at the business's growth prospects, despite the sub-sector it belongs.
Kalkine Media looks at some sports-related stocks that belong to the London Stock Exchange and whether they can be good investment bets in the current market scenario.
Flutter Entertainment (LON: FLTR)
The Dublin-based group is a holding company which operates sports betting, gaming, and entertainment platforms. The FTSE 100 index holder has a market cap of £20,248.36 million and has a negative EPS (earnings per share) of -2.37. Its turnover (on book) is £4,788,212.50. The stock price has increased by 2.46% over the past year. On a YTD basis, the stock has given a negative return of -0.94%. FLTR shares traded 1.17% higher at GBX 11,645.00 as of 9:12 am GMT on 23 November.
JD Sports Fashion (LON: JD.)
JD Sports Fashion is a British retailer specialising in sports apparel and accessories. In the 26 weeks to 30 July 2022, the company generated a revenue of £4,418.1 million, 48% higher than last year. But its pre-tax profits saw a decline, falling from £364.6 million to £298.3 million. The FTSE 100 constituent has a market cap of £6,359.98 million as of 23 November. Shares of the company were trading at GBX 123.45, up 0.12% as of 9:21 am GMT on Wednesday.
Note: The above content constitutes a very preliminary observation or view based on market trends and is of limited scope without any in-depth fundamental valuation or technical analysis. Any interest in stocks or sectors should be thoroughly evaluated taking into consideration the associated risks.