Founded in 1924 by Maurice Lane, who formed a company selling watches by mail order, the Watches of Switzerland group plc is a leading luxury watch specialist in the UK with a significant presence in the US. The company aims to provide deliver the high level of satisfaction to its customer through its luxurious and welcoming store and state-of-the-art online site by partnering with the most prestigious luxury watch brands and jewellery brands all backed by leading-edge technology and effective marketing. The company employs more than 2,000 employees with 148 total stores (excluding non-core) and six online stores. The company’s shares are listed on the London Stock Exchange as LON: WOSG and it is also a constituent of the FTSE 250 index.
The company has a partnered with a range of prestigious watch brands such as Rolex, Patek Philippe Geneve, Audemars Piguet, Cartier, Omega, Breitling, TagHeuer, Tudor, Vacheron Constantin, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Longines, Grand Seiko, Blancpain, Breguet, Ulysse Nardin, Bovet, Zenith and Bremont and its Jewellery partners include Mappin & Webb, Mayors, Goldsmiths, Vicenza Fope, Gucci, Messika and Mikimoto. The company’s long-term objectives are to grow its revenue, profit and return on capital employed, enhance strong brand partnerships, deliver high customer experience, drive customer awareness and brand image through multimedia with bold impactful marketing, leverage best in class operations and to expand multi-channel leadership.
The company’s portfolio includes Flagships stores, Mono-brand Boutiques, Travel Retail, US, UK and Ecommerce. Its flagships stores are located in the most prestigious locations that feature a larger footprint. Across UK its network of store is represented by Golden Triangle and its stores are located in central London that includes 155 Oxford Street, Regent Street and Knightsbridge. In US, it has two flagship stores located in Hudson Yards and New York. Its Mono-Brand Boutiques provide more tailored and brand-specific environment and it enhance its brand partnerships. The company operates 17 mono-brand boutiques in the UK and five in the US.
The travel retail of the company is located in Heathrow Airport and Gatwick North Terminal which provide high visibility to its international customers. The US portfolio has stores of the Mayor located in Florida and Georgia, two flagship stores in Manhattan and in Las Vegas with stores including Rolex boutique, Multi-brand store and other mono-brand boutiques located in Wynn Resort. In the UK, excluding London, the company has multi-brand stores in three fascias and mono-brand boutiques located in the shopping centers in Oxford, Manchester, and Birmingham. The company offers its products online though it’s five transactional website that is built on SAP commerce.
THE WATCHES OF SWITZERLAND GROUP PLC Aurum House, 2 Elland Road LE3 1TT United Kingdom