S4 CAPITAL PLC (LON:SFOR)

S4 Capital plc is a leading digital advertising and marketing agency established in May 2018 by Martin Sorrell. The company offers digital Advertising, marketing, films, creative content, platforms, and ecommerce for companies in UK and other countries. The company has four wings of operations: Assets at Scale, Platform and E-commerce, Creative Content and Innovation, and Media Planning and Buying.  The Assets section is involved in data-based content for global brands. The e-commerce section creates services for branded ecommerce and apps. Creative innovation section is engaged in digital content creating which includes film production making use of latest technology. The last section Media Planning and Buying involves creative production and ad serving, systems integration and transition.

It operates in 31 countries located in Asia Pacific, Americas, Europe, the Middle East, and Africa through 57 locations and 1 unitary structure and employs more than 2500 people across the world. The company aims to provide modern media solutions to create new era by integrating data, content, and technology and to expand its business network in various countries to provide high quality digital solutions and services to the customers.  The content segment consists of partnership with MediaMonks brand, an international creative production company. The company has also partnered with major brands to create outstanding works in industries and fields. The programmatic buying segment works with MightyHive to provide strategic consulting, creative production, advertisement services, training and education, media operation services and help customers to digitally transform their vision into reality. The content segment contributes around 72% gross profit to the company and 28% is contributed by the Data & Digital media section.