Founded in 1995 as an advertising agency, M&C Saatchi Group Plc is a UK-based global network of communications businesses. It is a creative business that in engaged in connecting specialist expertise, fuelled by technology and data to support clients navigate, create, and lead meaningful changes for governments, businesses, brands, and charities.
The company operates in 23 countries and more than 40 agencies across UK, Middle East & Africa, Asia, Europe, and Australia. Since 2004, the company’s shares are listed on the Alternative Investment Market 9AIM) of the London stock exchange as LON: SAA.
The company aims to become a more connected and global business from largely siloed and local, fueled by technology and data to provide ability to compete for high revenue. The company operates through its five main divisions that include Connected Creativity, Passion Marketing, Global & Social Issues, Brand, Experience & Innovation and Performance Media. The connected Creativity solution division is engaged in strategic, creative and data talent to solve complex business problems. It operates with an outcome-focused, problem-led, bespoke approach using data and technology in three main areas that include Communication, Understanding and Activation.
The Passion Market division connects brands directly to customers through their love of sports, culture, and entertainment. Its expertise includes Creative Amplification, Brand Consultancy, Social and Influencer Strategy, Digital Content Production, Measurement, Consumer Experience, Data Proximity Mapping and Live and Virtual Event Production.
The Brand Expertise and Innovation division is engaged in transforming digital experience, design, and innovation to solve complexity and generate growth. its expertise includes Brand Architecture and Innovation, Employer Brand Proposition, Global Trend Studies, Tech-Driven Creativity, Brand Strategy and Identity, Digital Experience Design and Platforms, Brand & Communications Design and Product & Service Innovation.
The Performance Media division works with brands t expand and engage their customer to boost growth. Its expertise includes Audience Modelling, Programmatic, Paid Social, Paid Search, Performance Creative, Holistic Channel Reporting, Action Planning, Revenue Modelling, Display, ASO, Affiliates and Measurement & Lift Analysis.
The Global and Social Issues division aims to drive critical global and social change and protecting the planet, transforming lives for the better. It partners with academia, governments, foundations, private sector and civil society.
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