Revolution Beauty Group PLC (LON:REVB)

Revolution Beauty Group PLC is a UK-based multinational mass beauty and personal care business. Its operations are based on a multi brand, multi category strategy and it offers its product range through retailers as well as on its website. Previously known as Revolution Beauty Group Ltd., the brands of the company include I Love Revolution, Revolution Pro, Planet Revolution, and Revolution Beauty etc. It was founded in the year 2014 and its headquarters are situated in Queenborough, United Kingdom. Revolution Beauty Group PLC is listed on the alternative investment market market of the London Stock Exchange since July 2021, and it is a constituent of the FTSE AIM 100 index. It complies with the UK City Code on Takeovers. The company has offices in in the UK, USA, New Zealand, Poland, and Germany.

The aim of the company is to develop affordable and cruelty free beauty products for people of all shades. The group is growing rapidly and has become one of the fastest product innovators in the beauty business and is working in line with the new market trends to create accessible beauty products at significantly lower prices than their competitors. inclusivity and diversity is at the heart of its business model and thus it develops a wide product range for all skin colours across different price ranges. Majority of its products are vegan, and they are packaged with recyclable materials. All the brands through which it sells its products are differentiated based on the target consumers, categories, market trends, price range, and quality. This helps Revolution beauty to become more inclusive and stay ahead of its competitors by catering to all the distinct audiences.

Revolution Beauty Group PLC follows a well-defined framework of corporate governance and aligns itself with the Quoted Companies Alliance (QCA) Corporate Governance Code. Its board has set up separate committees for audit, remuneration, and nomination. It has an ethical code of conduct for running its business operations and promotes a culture of trust, transparency, accountability. It actively works with customers, suppliers, employees and partners under a responsible business framework. In addition to corporate responsibilities, the company also fulfils its environmental and social responsibilities and complies with international best practices and guidelines to create a sustainable business. It aims to minimize the impact of its business activities on the environment and create long-term value for the business as well as the wider community.