Plus500 Ltd is an Israel-based company which offers an online platform to its customers for trading CFDs (Contracts for difference), covering shares, ETFs, commodities, forex, options and indices. It was found in the year 2008, and its headquarters are situated in Haifa, Israel. More than 50 countries have access to the Plus500 trading platform across the globe. The company has offices in the United Kingdom, Singapore, Australia, Seychelles, and Cyprus, with different regulators, like FCA in UK, and MAS in Singapore etc. It is listed at traded on the Alternative Investment Market (AIM) of the London Stock Exchange since 2013 and is also a part of the FTSE 250 index. It has many subsidiaries, which include Plus500 SG Pte Ltd, Plus500UK Limited, Plus500au Pty Ltd, PLUS500CY LTD etc.
The company offers its trading platform through Plus500CY Ltd, which issues and sells the financial products on the platform. It is authorised and managed by the Cyprus Securities and Exchange Commission (CySEC). The main objective of Plus500 Ltd is to create a high quality and diversified portfolio, which supports the maximisation of long-term risk-adjusted returns for all its shareholders. At present, the portfolio of the company offers more than 2,000 financial instruments, offering a wide range of investment options from equities and ETFs to even cryptocurrencies. The trading platform of the company is easily available and accessible through a variety of operating systems, which include Android, iOS, Windows, as well as web browsers.
The growth strategy of the company focuses on acquiring new customers while keeping hold of the active customers, by putting the available data to best use via analytical tools and algorithms and developing effective marketing initiatives and campaigns to increase its customer base. The company has more than 430,000 active customers. It aims to expand its geographical footprint and go in for new jurisdictions, especially targeting new customers in Western European countries. Innovation is at the core of its business model, and it significantly invests in Research & Development (R&D) to improve its technology, and in turn maximise the customer satisfaction. The proprietary technology of the company helps it reach the vast markets without establishing a physical presence, thus reducing its overall capital expenditure. Recently in 2021, the company has established a new R&D centre at Tel Aviv.
Plus500 Ltd follows a well-defined framework of corporate governance and aligns itself with the UK Corporate Governance Code. It has an ethical code of conduct for running its business operations and endorses a culture of trust, transparency, and accountability. Apart from fulfilling all its corporate responsibilities, the company also fulfils its environmental and social responsibilities. It has a comprehensive Corporate Social Responsibility (CSR) framework in place and complies with international best practices and guidelines to create a sustainable business. It aims to minimize the impact of its business activities on the environment and create long-term value for the business as well as the wider community.
Plus500 Ltd MATAM, Building 22 HAIFA 31905 Israel ISR