Imperial Brands PLC is the world's fourth largest international tobacco company that operates in about 120 markets. The company manufactures, sells different type of cigarettes and tobacco products. The company gets its revenue by manufacturing and sale of traditional and new generation tobacco products under the brand names of Davidoff, JPS, Parker & Simpson, Fine, West, Lambert & Butler, Winston, News, Bastos, Kool, Gauloises, L&B, Knox, cigars, Backwoods and Dutch Masters, e-cigarettes, Blu, heated tobaccos, Pulze, sucking tobaccos, Skruf, rolling papers, Rizla.
The company’s portfolio also comprises of less harmful nicotine products, including vapour, heated tobacco, and oral nicotine.
The other segment from which the company gets its revenue is through the distribution of tobacco products. Geographically, the company sells its products in the UK, Germany, France, the US, and others.
Moreover, the company has developed new strategies to further transform its popular brands. The three important strategies of the company are: focus on priority combustible markets, drive value from the company’s broader market portfolio and build a targeted NGP business. The main strategy of the company is to focus on its consumers and develop simplified and efficient operations.
The company plans to focus its investment and resources in the US, Germany, UK, Australia, and Spain. These five markets represent 72% of the operating profit of the company. The company now intends to extend its operations to Africa and other European markets by efficiently allocating its resources.
Imperial Brands PLC 121 Winterstoke Road BS3 2LL Bristol, Bristol
+44 (0)117 963