Founded in 1985, Direct Line Insurance Group started as the insurance division of the Royal Bank of Scotland Group, where two colleagues sold insurance policies via their phones. In 2012, the company launched itself as a standalone business. In 2012, the company publically started trading on the London Stock Exchange and is part of the FTSE 250 index.
The motto of the company is to provide products and services to the customers as per their changing needs, which can be made available through various channels. The idea is to create value for its investors, customers, and other stakeholders, build a strong technological and organisational support to provide value for money, and also support and protect the community and environment. The company tries to create a positive impact on the life of its customers and other stakeholders by delivering long-term suitability, giving them apt policies and products for investment. The company has a strong team of more 10,000 professionals who use their skills and expertise to create value for the customers.
Some of the well-known brands offered by the company are: Direct Line, Curchill, Green Flag, Darwin, Privilege, DLG partnerships, and NIG. The company’s core operating divisions are motor insurance, home insurance, rescue insurance, and other personal lines and commercial insurance. The motor segment provides personal motor insurance through its brands: Direct Line, Churchill, Privilege, Darwin and also through partners.
The Home division provides home insurance with legal protection cover through its brands: Direct Line, Churchill, Privilege, and the partner group NatWest. The Rescue and other personal line division provides rescue, travel and pet insurance. The green Flag is the third largest roadside recovery provider. The company is the second largest travel insurance provider and fourth largest pet insurance company in the country. The company also protects the commercial businesses through its NIG and Direct Line channels. The diversified business model provides a range of products via range of distribution channels. The group also owns 21 accident repair centres.
Churchill Court, Westmoreland Road BR1 1DP United Kingdom