Established in 1977, Auto Trader Group Plc is a UK-based leading digital automotive marketplace operating in UK and Ireland. The company has more than 90% prompted brand awareness with customers and offers new and used car listings, allowing them to search from the marketplace and search by monthly budget. The company’s marketplace also hosts the largest pool of vehicle sellers and over 13,300 retailers. The company’s objective is to maintain strong partnership with its customers, create an inclusive and more diverse culture and use its voice and influence to enhance environmentally friendly vehicle choices. Since March 2015, the company is listed on the London Stock Exchange as LON: AUTO and is a constituent of the FTSE 100 Index.
The company aims to drive further efficiencies in the market and benefiting retailers, consumers and manufacturers and change how the UK shops for cars by offering high online car buying experience. Its platform allow customers to search around 485,000 cars including 47,000 new cars every month and it also offers finance search tool that enable customers to search by monthly budget, various motoring services and free car valuations and offer advice to customers in their car buying journey. The company has recently launched retail stores to help retailers to showcase their brands, business and stocks to enhance the confidence of car buyer. It has also launched its Guaranteed Part-Exchange (GPX) and Instant Offer Products to offer guaranteed price to customers for their part-exchange and allow private sellers to sell their car at a guaranteed price.
The company offer wide range of products and services to its retail customers and its core classified platform offer access to the Buyers through various product packages to provide high levels of prominence in search. It also provides data intelligence solutions that is powered by own and third-party data to allow retailers to buy right stock at right price. The company acquired AutoConvert, which is a finance, compliance and insurance software platform and allow retailers to show their finance offering before the buying with an integrated customer relationship management system. The company’s online platform allow manufacturers to advertise, its InSearch format enable brands to serve new car adverts within search result and also offers video format advertising. The company uses its data management platform (DMP) to design highly targeted audience segments for advertising.
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