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Crown Resorts




Dec 11, 2019

Crown resorts is known to be one of Australia’s leaning entertainment companies. It is known to contribute significantly to the economy of the country via its involvement in various sectors like hospitality, training, corporate social responsibility and education. However, the integrated resorts sector makes up for its core investment and business.

Crown Melbourne and Crown Perth which are known to be Australia’s leading resorts are operated by Crown. Together their team is driven by passion and work towards providing memorable experiences to their guests.

Founded in 2007, this company has seen its share of transitions and developments. The operations started when Publishing & Broadcasting Limited divested its gambling assets to Crown. Publishing & Broadcasting Limited which was rebranded as Consolidated Media Holdings had continued to retain its remaining assets.

Crown also holds a 50% stake in the Aspers Group based in the UK and a 20% stake in Nobu. The Crown Aspinalls is known to be a high end licensed casino. It also has interests in various digital businesses. They own Betfair Australasia, an eighty five percent share in DGN Games and a fifty percent stake in Chill Gaming.

The group is an active participant in community service and corporate social responsibility. The Crown Resorts Foundation of the organization extends its support to arts, social development, employment, health care, education and also takes initiatives for the environment. In July 2014, the president of the group who is also the largest shareholder, James Packer, launched a new programme, the National Philanthropic Trust. In this trust his family foundation and the Crown Fund will donate hundred million dollars spread out over a period of ten years to support community projects in the country.

Resorts

Crown Melbourne

Crown Melbourne is Australia's first modern resort and with its attractive and varied amenities is one of Australia's most visited tourist destinations. Crown Melbourne provides luxurious rooms and award-winning dining facilities, world-class sports, business facilities, shopping and entertainment.

Crown Melbourne runs three hotels in Crown Towers with a capacity of close to five hundred rooms, Crown Metropol with over six hundred rooms and the Crown Promenade. They host over fifteen hundred guest rooms. For the third consecutive year in 2019, Crown Towers won the coveted Forbes Travel Guide Global Five-Star Award and is the only hotel in Melbourne to hold this honor.

During the 2019 financial year, Crown Melbourne attracted more than 22 million visitors to the casino and is the largest single-site private sector employer in Victoria, employing more than 12,500 people throughout the resort.

Crown Perth

Crown Perth is one of the largest tourist destinations in Western Australia, with an exceptional range of tourism and entertainment experiences. Crown Perth houses many luxury hotels, a world-class convention center and gaming facilities. It also boasts of multi cuisines restaurants and bars, an extravagant-theatre, along with options for shopping and entertainment.

With over a thousand guest rooms, Crown Perth operates three hotels namely the Crown Towers, Crown Metropol and Crown Promenade. At the 2019 Australian Hotel Association National Awards for Innovation, Crown Towers Perth received the Best Overall Hotel of the Year award.

Crown Perth currently has 2,500 electronic gaming machines and 350 table games approved for operation. The Burswood Property Trust's casino license extends its lifetime (currently up to 2060).  Crown Perth is in the unique position of selling digital gaming machines and table games as the only venue in Western Australia.

Projects

Crown Sydney

Located at Barangaroo on Sydney Harbour's foreshore, Crown Sydney will be the first six-star hotel in the region and a flagship tower facing some of Australia's most celebrated landmarks, Sydney Harbor Bridge and Sydney Opera House. In the first quarter of calendar year 2021, Crown Sydney is on track for completion. The total gross cost of the project is expected to be about $2.2 billion, while the net cost of the project is expected to be about $1.4 billion.

The project's design is upto speed and has advanced with the tower past the halfway mark. The fit of the hotel guestrooms and suites continuing through the structure's lower floors is on point. The podium structure is complete with well-advanced exterior glazing and façade work, allowing for progress in all areas of the podium indoor fit-out activities.

One Queensbridge Development Site

Crown and the Schiavello group together hold equal stake of fifty percent in the One Queensbridge development site.

The acquisition reflects the continued investment by Crown in the arts and entertainment district of Victoria and the Southbank. The One Queensbridge site is located next to the Crown Melbourne Entertainment Complex and is equipped to aid in supporting another Crown hotel. This would undoubtedly provide Victoria with a significant economic and tourism boom, including ancilliary employment and training opportunities.

International Interests

Crown Aspinalls

Crown Aspinalls is one of London's main West End entertainment district's approved high-end casinos. For an entertaining experience of international gaming, Crown Aspinalls is well equipped, and is located centrally in Mayfair.

Nobu

Crown owns a 20 percent stake in Nobu, one of the most known restaurant and hotel lifestyle brands in the world.

Nobu operates 15 restaurants owned, 25 restaurants licensed internationally and manages nine hotels in Nobu. The restaurant business has a three-new restaurant owned pipeline and nine new licensed restaurants. The managed hotel business has an eight-new hotel opening pipeline.

Aspers Group

The Crown holds fifty percent stake in the Aspers Group. The group is known to own and operate four casinos in the UK in Stratford, Milton Keynes, Newcastle and Northampton.

Digital

Betfair Australasia

Crown has hundred percent stake in Betfair Australasia. It is one of the world’s leading betting exchange for customers from Australia and New Zealand.

DGN Game

DGN Games owns 85% of Crown and is an online social games developer. The online social game titles of DGN include "Old Vegas Slots," a classic 3-reel game, and a 5-reel game called "Lucky Time Slots."

Chill Gaming

Chill Gaming is a 50/50 joint venture, owned by the owners of Wymac Gaming Solutions, between Crown and New Gaming Pty Ltd. Chill Gaming will concentrate on innovation and new entertainment items to be created.