Vodafone Enhances Customer Experience with Retail Transformation and Simplified Digital Platform in Rajasthan

• With over 670 stores, Vodafone has the largest exclusive retail footprint in Rajasthan

• With easy-to-use, hassle-free and responsive website www.vodafone.in and My Vodafone Mobile App, customers can now access and avail a range of products and services in just 30 seconds

Following a 'Customer First' approach, Vodafone India, has made significant investments (over INR 200 crores) in last fiscal in strengthening the network, retail and distribution in Rajasthan circle and will continue the same momentum in coming years.

Pursuing an aggressive retail growth strategy in Rajasthan, Vodafone has already launched 9 Vodafone Stores (VS) and 50 Vodafone Mini Stores (VMS) in the last 12 months. Today with over 670 stores, Vodafone has consolidated its position as the largest exclusive retail footprint in Rajasthan.

Evolving to the changing market dynamics and growing mobile internet and smartphone penetration, Vodafone in the last one month has launched 8 Global Design Retail Stores across Jaipur, Kishangarh, Baswara, Chittorgarh, Ganganagar, Kota and Hanumangarh, in Rajasthan. Whether it is Jacksdale in UK or Jaipur, Vodafone Global Design Stores offer a uniform customer experience.

Additionally, Vodafone has over the years expanded its network reach to cover 90% population of Rajasthan and will continue to take requisite steps to further enhance its distribution and reach.

Serving the needs of 11.1mn happy customers in Rajasthan, Vodafone has been focusing on closer engagement andenhancing customer experience in an endeavor to be future ready. Over and above its retail presence, catering to the needs of the net-savvy and evolved customers, Vodafone is driving digital simplicity by offering easy-to-use mobility solutions on its new, responsive website www.vodafone.in. Vodafone's pre-paid and postpaid customers can now access their accounts, manage mobile usage, pay bills, add or remove packs / services and recharge for themselves or others in just 30 seconds!

Talking about the initiatives taken by Vodafone to enhance customer experience, Amit Bedi, Business Head - Rajasthan, Vodafone India, said, "With the largest retail footprint in the country, Vodafone believes in remaining accessible to our valued customers across urban and rural locations. Our latest retail expansion in Rajasthan with the launch of ten new Global Design Stores within a single month is led by this same customer centricity focus. I am proud to say that is a reaffirmation of our retail leadership in the state."

Continuing its retail expansion strategy across India, Vodafone has launched more than 160 Vodafone Stores and over 1000 Vodafone mini stores across India in FY14-15. Today, with over 9800 stores, Vodafone has the largest exclusive retail footprint in telecom in the country.

Inviting the residents of Rajasthan to experience Vodafone's new age retail and digital offerings, Kavita Nair, Senior Vice President - Retail and Online, Vodafone India said, "The consumer has always been at the heart of everything we do. Understanding the market dynamics and with more customers adopting smart phones and mobile internet, we have taken an innovative approach in retail design. The new Global Design Store with a simple, warm & friendly design and an ever welcoming and engaging staff will give a one-stop shop experience to our customers. Being sensitive to the evolving customer needs, Vodafone has also taken the lead to develop user friendly digital interface opportunities that allow customers to access our wide spectrum of services 'on-the-go' and 'hassle-free'."

Increasingly net-savvy customers seeking an unmatched online shopping experience for recharge, top-up, bill payments and more are on the rise and India leads the way. Understanding this consumer behavior and taking a leadership stance,Vodafone India has created an on-the-go and hassle free platform www.vodafone.in that enables the customers to avail a range of products and services. Additionally, Vodafone also offers customers an opportunity to connect with the brand through a robust customer service call centre platform, the simple and convenient My Vodafone Mobile App and Vodafone Live Chat.

The new Vodafone Global Design Store retail concept is designed and equipped to be warm & customer friendly, to meet the evolving needs and expectations of the customers. The store offers live and engaging retail experience of Vodafone's wide range of products and services. This store has been specifically adapted and customized after testing and validating a full suite of customer insights, which are relevant to customer needs in India.

About Vodafone India

Vodafone India is a fully owned subsidiary of Vodafone PLC, which is one of the world's largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving over 180 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint - backed up with a modern, technologically advanced network for both voice and data.

Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions across both mobility and wireline platforms and enables Global Enterprises, National Corporates, SME's and Government segments to communicate, collaborate and connect.

Vodafone India provides customers with a new currency in the form of M-Pesa, the world renowned mobile wallet and money transfer service. Vodafone M-Pesa brings the bank to the mobile and serves the needs of the unbanked and under banked, in a safe, fast and convenient manner. Today, with a pan-India distribution of over 85,000 agents and more than 2.5 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce.

With the advantage of its global expertise and knowledge of local markets, Vodafone India is well poised to significantly expand the Governments capacity to deliver benefits and outcomes for citizens, governments and businesses. It endeavours to be a steadfast partner in the Government's efforts towards Digital India

A value based organization; Vodafone is committed to achieving the highest standards of Health, Safety and Well-being for its employees and business partners. Sustainability is an integral part of the company's mission and strategy and 'Vodafone Cares' is the platform to showcase initiatives under the pillars of education, environment and empowerment. The Vodafone Foundation, in turn, is committed to leveraging India's pressing challenges using mobile technology, thus playing an important role in India's digitization programme. Its activities focus on the 4M's for empowering individuals - mHealth, mEducation, mAgriculture and mWomen.

Vodafone Group Plc. is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 31^st December, 2014, Vodafone has 444 million mobile customers and 11.8 million fixed broadband customers.

For Further Information, please contact:

Vodafone India

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