Vodafone Delights Pre-Paid Customers with Double Validity on Rate Cutters

• Extend Double Validity on rate cutters (bonus cards) at just INR. 7

• Available to all prepaid customers, beginning August, 26^th 2015

• Dial *121# A customized "Made for You" offering that is Simple, Easy and Affordable.

• Supported by a 360 degree advertising campaign to drive awareness and adoption

Vodafone India, one of India's leading telecom service providers launched Double Validity on rate cutters, giving pre-paid customers a great reason to talk more at lower rates. The offer on rate cutter will enable customers to talk more at attractive rates, affordable prices and an opportunity to double the validity of rate cutter products at a nominal cost of INR 7.

All pre-paid customers of Vodafone in Delhi NCR can avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website, My Vodafone app or by walking into any of Vodafone's 48000 outlets, 50 Vodafone stores; 182 mini stores across Delhi-NCR) and can choose to double the validity of the selected voice rate cutter by paying just INR 7. This value offer is valid on the rate cutter pre-fixed with 'DOUBLEVALIDITY'.

Vodafone is one of India's leading mobile service providers with 7.72 Million pre-paid customers in Delhi NCR and sees a great potential in the rate cutter segment.

Elaborating upon the Vodafone Double Validity offer, Apoorva Mehrotra, Business Head- Delhi NCR, Vodafone India, said, "Mobile telecom services in Delhi NCR are still largely voice dominated with over 72 percent of the market revenues contributed by Voice. Double Validity is one more customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers get control on how they utilize their plan and get full value for money. It is a refreshing new offering that blends affordability with customer empowerment."

In order to enhance awareness and adoption of the Double validity offer, Vodafone is also launching a high decibel marketing campaign across TV, Radio, retail, digital, OOH bannering, point of sale merchandise, Cinema screening and Cable TV scrolls in local TV channels.

About Vodafone India:

Vodafone India is a fully owned subsidiary of Vodafone Group Plc., which is one of the world's largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving over 185 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint - backed up with a modern, technologically advanced network for both voice and data.

Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions across both mobility and wireline platforms and enables Global Enterprises, National Corporates, SME's and Government segments to communicate, collaborate and connect. With the advantage of its global expertise and knowledge of local markets, Vodafone India is well poised to significantly expand the Governments capacity to deliver benefits and outcomes for citizens, governments and businesses. Vodafone endeavours to be a steadfast partner in the Government's efforts towards Digital India.

Vodafone India provides customers with a new currency in the form of M-Pesa, the world renowned mobile wallet and money transfer service. Vodafone M-Pesa is an innovative, safe and secure mobile wallet that enables complete suite of services like money transfer, bill payments, and recharge on the move from the mobile. It caters to all segments of the society, from the unbanked to the under banked and to the net-savvy and evolved customers. Today, with a pan-India distribution of over 90,000 agents and more than 3 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce.

A value based organization; Vodafone is committed to achieving the highest standards of Health, Safety and Well-being for its employees and business partners. As a responsible corporate, Vodafone India has been working with several partners from the social sector to address some of India's most pressing challenges over the years. Sustainability for us is an ongoing journey as we firmly believe that what is good for the society is good for business. The Vodafone Foundation too is actively engaged in CSR by harnessing the potential of mobile services and technology to maximise impact within communities, especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief.

Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 30 June 2015, Vodafone had 449 million mobile customers and 12 million fixed broadband customers. For more information, please visit: www.vodafone.com.

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For Further Information, please contact:

Vodafone India | [email protected]

Adfactors PR | [email protected]