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L'Oréal Paris, the No.1 beauty brand in the world, has announced Alia Bhatt as new global brand ambassador. She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. The award-winning actress, producer and entrepreneur will star in the French beauty brand’s campaigns starting from September 2024.
One of Time Magazine’s 100 Most Influential People of 2024, Alia Bhatt’s repertoire of cinema spans languages and genres, which have won her awards and critical acclaim. A true multi-hyphenate, Alia embodies the core values of L’Oréal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women over the world.
“At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,” said Delphine Viguier-Hovasse, L’Oréal Paris Global President.
“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.
Link of the digital film: https://www.youtube.com/watch?v=SY8x9Ai1Xm
About Alia Bhatt
Starring in a wide variety of roles with success, Alia Bhatt has managed that rare balance of critical acclaim and box-office love. In the last three years alone, every theatrical release of hers has featured in the top 10 films of the year by box office. Seeking to tell real and timeless tales, her production company, Eternal Sunshine Productions, launched in 2019. As a producer, she aims to create powerful storytelling to both entertain and move audiences, while pledging to foster inclusivity and representation in the entertainment industry. Her first film, Darlings, became the second most-watched non-English content on Netflix worldwide for two weeks. She followed it up with the widely acclaimed Amazon Prime Video series Poacher, directed by Emmy-winning director Richie Mehta and produced by QC, Richie Mehta, and Alia Bhatt.
A Woman of Worth
Alia Bhatt was named one of Time Magazine’s 100 Most Influential People in 2024. She featured in the Forbes 30 Under 30 as well as the Fortune list of 50 Most Powerful Women in Indian business. Among the top five Instagram accounts in India, Alia Bhatt uses her platform of more than 85 million followers to champion environmental and social progress.
Committed to conscious living, she created Ed-a-Mamma, a sustainable clothing brand to instil a love of nature in children, combining the two things she is deeply connected to: planet and children.
About L'Oréal Paris
L’Oréal Paris, the world’s #1 beauty brand, has more than 40 years of pioneering scientific research heritage, and offers a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers.
Beyond cosmetics, L’Oréal Paris creates a world of Parisian beauty to inspire every woman everywhere. In dialogue from the streets to its runways, myriad interpretations of Parisian beauty and femininity are reinvented every day.
“Because you’re worth it.” With this world-recognized slogan, and from the beginning, L’Oréal Paris has encouraged women to live their best lives according to their own rules and desires. The brand has a rich legacy of empowering women and working with them to build a more inclusive world of tomorrow.