JSW MG Motor India Becomes the First OEM in India to Implement Innovative Green Pretreatment Line, Reducing Carbon Emissions by 1,800 Tons

Business Wire India

Reaffirming its commitment to sustainability, JSW MG Motor India shared a significant milestone by becoming the first Original Equipment Manufacturer (OEM) in India to implement a Green Pretreatment line in their Paint Shop. This was achieved through the implementation of ambient temperature phosphate (at 38°C) developed by PPG Asian Paints in its Pretreatment Electrodeposition (PT-ED) line. This resulted in a significant reduction of carbon emissions of approximately 1800 tons per annum in pretreatment process at their manufacturing facility in Halol, compared to the conventional process, which typically operates at 42 ~ 50°C.
The ambient temperature phosphate technology provides several important benefits, such as considerable fuel savings by removing the need for heating and consequently lowering fuel consumption. This cutting-edge method also results in a significant drop in carbon emissions, with an estimated reduction of around 1800 tons each year. Additionally, the technology improves overall process efficiency by simplifying operations and minimizing maintenance requirements.

Commenting on the development, Biju Balendran, Deputy Managing Director, JSW MG Motor India said, “At JSW MG Motor India, sustainability isn't just a corporate mandate; it's embedded in our philosophy and drives our innovation. This new PT-ED line showcases that spirit of innovation, allowing us to enhance our green manufacturing process vision and set a new industry benchmark for sustainable practices. Through strong partnerships like the one with PPG Asian Paints, and our shared vision for a sustainable future, we've significantly reduced carbon emissions since 2022. We're committed to continuing our work towards addressing environmental challenges."

Jitendra Kalra, CEO, PPG Asian Paints said, “Our Partnership with MG underscores our commitment to sustainability and innovation. Through our joint efforts and shared expertise, we are taking a significant step forward in promoting energy conservation, and we are delighted to be a part of the brand's sustainability initiative.”

In 2022, JSW MG Motor India was one of the world’s first automotive brand to adopt ULTRAX Degreaser, a liquid alkaline degreasing cleaner developed by PPG Asian Paints. This, along with the implementation of High Throw Low Cure Cathodic Electro Coating Paint, has already contributed to substantial CO2 reduction of 787 tons/annum. Additionally, the company conserved energy & fuel through Low-Temperature Phosphate (VERSABOND) and High Throw Low Cure Cathodic Electro Coating Paint, leading to a CO2 reduction of 325 tons/annum and approximately 388 tons/annum, respectively. With all the above initiatives, overall, 47% reduction in carbon emissions has been achieved.

About JSW MG Motor India

SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build an innovative and sustainable automotive ecosystem while continuing to stay focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, best of innovation across its business operations, and generating significant employment opportunities through extensive localization.

About Morris Garages

Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India’s first Intelligent CUV, MG Windsor.

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About PPG Asian Paints Pvt Ltd
 
PPG Asian Paints Pvt Ltd is a 50:50 joint venture between PPG Inc. of USA, world’s leading coatings company, and Asian Paints Ltd, India’s largest producer of paints and coatings.
 
Incorporated in February 1997, PPG Asian Paints today is a leading supplier of paints and coatings in diverse markets such as Automotive OEM, Automotive Refinishes, Industrial, Marine and Packaging working closely with customers and partnering them in their success.