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With the much anticipated T20 World Cup, Google today has launched a range of new cricket Search features on the Google app. With India the #2 market for mobile search queries behind the U.S., these new Google app experiences will help cricket fans keep in touch with the games no matter where they are.
Score updates and match schedules in English and Hindi give fans a front row seat to all the games. If you search for things like "Cricket score" or "T20 score" at any point during the game, scores will automatically update - no page refreshes needed. The new Search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats
You can also ask the Google app about information related to the matches. For example, if you say "Ok Google, when is the next cricket match" it will show you the schedule of upcoming games. Or if you ask "When will India play New Zealand" it will tell you the date and time. The only thing the Google app can't tell its users is the winner of the match as they will have to wait for a couple of seconds until the match ends.
"Being away from the action can be frustrating, but from today you'll never have to miss another moment with the launch of new cricket experiences on the Google app" said Yoav Schwartzberg, Product Manager, Google Search
In addition to the Search experiences, Google has also rolled out a new advertising campaign today highlighting some of these new cricket Search experiences
