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Compareraja.in, one of the leading portals for price comparison in India, has conducted a survey to address the reservations that online buyers have towards online purchasing of large appliances such as TV, Refrigerator, AC, Washing Machines, etc. The participants were predominantly from Delhi, Uttar Pradesh, Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu. They were aged between 25 to 34 years, and 73% of the participants in the survey were males.
Issues of buying large appliances online
As per the survey, 33% of the online shoppers do not want to purchase a large appliance online due to various reasons mentioned herewith.
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46% of this 33 % do not wish to buy because of installation related issues
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63% of the 46% had a resistance to online purchases because of the unavailability of free installation services in their cities.
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37% of the 46% believed that the time taken to install a large appliance was considerably higher when bought online as compared to an offline purchase.
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5% of the participants, mostly from Tier-2 cities, blamed the time taken for delivery for their lack of interest in buying online.
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Around 15% of the participants were apprehensive of such purchases as there was no warranty on offer for some brands.
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Ambiguity in terms and conditions were the deterrents for about 16% of the participants.
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An interesting insight that influenced 6% of participants against making a large appliance purchase online was their fear that the product would get damaged in transit.
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7% of the participants said that some of these large appliances were sold cheaper at offline retailers while about 5% decided against such online buys because of the free goodies offered by local dealers and merchants offline.
A quick glance through the survey findings can help e-commerce companies to realize that improved installation service will help to boost their sales of large appliances. Other factors such as warranty as well as transparent and clear terms and conditions can also give online purchases of large appliances a significant boost.
Commenting on the survey and the insights, Rohit Chugh, founder & CEO of Logicserve Technologies, the company that owns and operates CompareRaja said, "Such surveys are an interesting way to identify the issues faced by consumers. The insights from these surveys are ideal fodder for e-commerce behemoths to develop the robust ecosystem and augment purchases of large appliances online."
