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In keeping with the Republic Day fervour, 1mg.com, India's most trusted healthcare app, dedicated a tribute to the medics of the Indian Armed Forces. The ad film, released on digital media, showcases our silent heroes, who protect the protectors.
A Tribute to the Indian Army Medical Corps
The Indian army is a widely acknowledged symbol of patriotism. They are the rallying point of nation's patriotic sentiment. Within the army, it is often the soldiers who find themselves in the limelight of Indias gratitude. However, there is one section of the army that deserves as much praise, if not more, for their service, and remains unseen - the medics, who put their lives on the line to keep the army going in the battlefield.
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1mg pays tribute to Indian Army medics
Sharing details on the communication, Prashant Tandon, Co-founder and CEO, 1mg.com, said, "This Republic Day, 1mg is proud to pay tribute to the Indian Army Medical Corps. The AMC symbolizes the spirit of selfless sacrifice and is a guiding light for organizations like 1mg that are trying to revolutionize the healthcare industry in India."
Dhruv Sachdeva, Founder and Chief Creative, Humour Me, the creative agency of record for 1mg.com, said, "The most powerful ideas are the simplest ones, and this was a creative idea that Humour Me championed. This film is a tribute to a facet of the Indian Army that is rarely brought into the limelight. We wanted to salute the heroes that go above and beyond the call of duty to serve their fellow comrades and nation. 1mg has emerged as a leader in the healthcare space, and the idea was in perfect strategic alignment with the brands values."
The simple yet highly impactful communication piece showcases the selflessness and dedication of army medics. It presents a truly fresh perspective on the Indian army, and the nation's unsung heroes. This three minute film portrays both the camaraderie between a medic and his fellow soldiers, as well as the immense responsibility that lies on the medic's shoulders, for the soldiers' lives rest in his hands.
About 1mg.com
The brand 1mg has built itself on the foundation of re-instituting faith in the medical profession. It aspires to be the trusted health partner for all Indians and its mission is to make healthcare accessible, understandable and affordable. It enables consumers to learn more about their medicines and also find more cost-effective substitutes. The organization believes that it takes only one milligram of a step in the right direction to start a healing process.
About Humour Me
Humour Me is a premium content generator and an award-winning communications boutique in the realms of branded communication and entertainment. It is the first company in India that approaches brand speak as multi-format and multi-genre entertainment. Humour Me combines techniques from traditional advertising, content marketing, and storytelling to create innovative creative products. The brand aspires to create inspiring stories that connect with audiences on an emotional level. They have been widely acclaimed for their campaigns for brands like Xiaomi, Paper Boat, Adidas, and more.
