Alibaba Group Launches 1st Face-Lock Security App Exclusively on 9Apps

Chinese mobile internet giant Alibaba Group has announced the launch of Privacy Knight, India's first free app-lock with Face Lock feature that protects mobile privacy from intruders. Equipped with Face Lock, the fastest and most accurate unlock solution in the world, Privacy Knight enables users to unlock their protected apps through a 1-second-selfie.

Announcing the launch, Ebrahim Popat, Country Manager of 9Apps, an Android Marketplace within Alibaba Mobile Business Group, says, "Face Lock is set to change the way people protect their privacy. Its the next big thing after fingerprint lock. The age of Face Lock is here."

With the boost of smartphone utilisation, India is now the largest consumer market for security app in the world. Such tremendous demand indicates a strong need for better privacy protection. According to Shuhua Chen, Director, Alibaba Mobile Security Department, "Indian users are particularly concerned about security of their private photos and SNS apps on their phones. On the other hand, with predictable popularisation of mobile payment, the need for mobile financial security protection will also surge in the foreseeable future. Privacy Knight provides Indian users with an enjoyable and trustworthy privacy guard for their smartphone security.

Offline Face Lock: Simple yet reliable

Simplicity and reliability are key factors that users care about when selecting a security app. Privacy Knight works on a 1-second-step for face locking, saving users the trouble to remember patterns / pincode. Meanwhile, the Face Lock and Blink Detection setting ensure a 99.47% accuracy of face recognition, more precise than any other recognition models in the world. What makes Privacy Knight even safer is that no user information upload is requested, since Face Lock is accessible offline.

Face Lock - unlock in 1 second, as long as your phone has front-facing camera.

Besides Face Lock, Privacy Knight also offers users excellent protection including App Lock, Vault, Clean, Themes, Intruder Selfie, Fake Cover, Fake Icon, and more.

• Multiple App Lock Options - Smooth switch to pattern / pincode and finger print to unlock automatically under insufficient light condition

• All-day Protection - Intruder Selfie, Incoming Call Lock and Notification Lock, keeps you from worrying about any leakage during your absence

• Hide and Fake Settings - Privacy Vault helps to hide private photos and videos, and Fake Cover/Fake Icons prevents any possible intrusions so no one is ever able to access your private apps without you

• Privacy Clean -Quickly cleans your adult, social, financial and shopping browsing history without leaving any unwanted trace

• Burden Free -No data usage and No internet needed after download, ad-free, battery-saving and memory-saving

Privacy Knight is currently on Android and is available for download on 9Apps starting June 1.

Download to step in the Age of Face Lock! For more information, click download .

About 9Apps

9Apps is one of the most popular Android marketplaces globally with a huge user base as well as an abundant and varied app repository. 9Apps supports incremental updates to help users save traffic and increase the speed of product upgrades. Serving 160 million monthly active users around the globe, 9Apps is available in 7 languages and covers China, India, Indonesia, Russia, Brazil, Vietnam, Middle East and other emerging markets. 9APPS is a major product of UCWeb - a business within Alibaba Mobile Business Group.

Download 9Apps from 9apps.com.

About Alibaba Mobile Business Group

Alibaba Mobile Business Group is a leading provider of mobile services and content. Its product portfolio includes mobile browser, mobile search, location-based services, mobile gaming, app store and mobile reader operations. With its technologies and big data, Alibaba Mobile Business Group is committed to bringing about mobile internet innovation and reliability.