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Helo has partnered with NGO Give India and Action Aid to launch #MainBhiCOVIDWarrior campaign. The initiatives key focus is to provide support to 20,000 families of daily wagers, with a month long supplies of essential food and sanitization kits. Helo has donated INR 5 crore towards this effort.
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Helo - MainbhiCovidwarrior campaign
Helo also collaborated with Jjust music and Cape of Good Film for a music video titled Muskurayega India. The song features actors like Akshay Kumar, Tiger Shroff, Kriti Sanon, Kartik Aaryan, Taapsee Pannu, Kiara Advani, Ananya Pandey, Shikhar Dhawan and more, who have come together to lift the spirits of people in this tough times of the COVID19 pandemic. The song has been launched and is composed by Vishal Mishra.
With an objective to further support COVID relief efforts for the larger community, Helo has contributed INR 2 crore as part of these initiatives to the PM CARES Fund and Maharashtras CM Fund. As part of Helos #MainbhiCOVIDWarrior campaign, Shipa Shetty and popular creators on Helo, aim to encourage people to also come forward and contribute to the Give India initiative so that more such vulnerable families can be provided with basic supplies for a period of a month.
As a responsible platform, Helo continues to provide credible information with a dedicated page - #FightAgainstCoronavirus, created by the platform to facilitate timely updates in 14 languages, from credible sources like World Heath Organization, Indian Health Ministry etc. By using Helos live streaming, the Honourable Chief Ministers of Kerala, Delhi and Andhra Pradesh have been sharing necessary information and around key government initiatives to fight COVID-19.
