Nike, Inc.

Description

Nike Inc, listed on the New York Stock Exchange under the symbol 'NKE', is an American company that mainly deals with designing, developing, and manufacturing footwear, apparel, equipment, and accessories.

The company has a global presence in different geographies around the world, including Latin America, Europe, Middle East, North America, Africa, Asia Pacific, and Greater China.

All the segments are primarily engaged in designing, developing, manufacturing, marketing, and selling footwear, apparel, equipment, and accessories.

The company also designs products for various sports, including baseball, lacrosse, cricket, football, golf, tennis, volleyball, skateboarding, wrestling, walking and other outdoor activities.

Nike operates under three reportable business segments: the global brand division unit, converse unit, and corporates.

Global Brand Division segment: The company manages the brand's (NIKE) licensing business globally through this segment.

Converse Segment: This segment solely engages itself in manufacturing, marketing, and selling casual footwear, apparel, and accessories.

Corporate segment: The segment caters to the company's unallocated general and administrative expenses through this unit.

The footwear company manufactures and sells a wide range of products like sports shoes, athletic clothing for games like basketball, football, cricket, etc.

In addition, they also manufacture different types of shoes for running, gym, men's training, women's training, and other action shoes.

The brand also sells sport-related products for children and claims to organize and sponsor various competitions and recreational activities.

The Oregon-based company caters to customers across the world through different mediums, including its official website, mobile application and in association with various e-commerce websites, independent distributors, retailers, malls, individual outlets, etc.

The sports brand reportedly has over 1,000 retail stores and numerous factory outlets across the globe.

Founders Phil Knight and Bill Bowerman established the company on January 25, 1964. It was formerly known as Blue Ribbon Sports.

On May 30, 1971, the company rebranded itself as Nike Inc.

The Oregon-based company claims to sponsor renowned sports teams and high-profile athletes. 'Just Do It' is reportedly the company's highly recognized trademark.

In 2021, Nike Inc was reportedly among Canada's Best Employers and Forbes Global 2000 list.