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In an extraordinary collaboration bridging the realms of Westeros and the realm of fine spirits, Indri Single Malt Indian Whisky, in partnership with Warner Bros. Discovery Global Consumer Products, proudly introduces its latest masterpiece inspired by the Game of Thrones franchise - the 'House of the Dragon’ Exclusive Edition. Crafted in homage to the highly anticipated return of the HBO Original Series, House of the Dragon, this exclusive edition stands as a unique partnership, the first of its kind in India's single malt market.
The two exquisite expressions are inspired by the iconic councils of Westeros:
House of Black: Representing the fiery spirit of the Black Council from House of the Dragon, this single malt whisky entices with notes of sweet toffee, creamy vanilla, and subtle peat on the nose. The palate unfolds a symphony of flavours, from sweet chocolate and toffee to hints of earthiness, dates, figs, and vanilla. The finish leaves a lingering impression of sweet richness intertwined with a gentle peatiness, promising a thrilling journey for the adventurous palate.
House of Green: In tribute to the refined tastes of the Green Council, this single malt whisky exudes elegance and sophistication. On the nose, hints of ripe bananas, vanilla, toffee, honey, raisins, and pineapple create an inviting aroma. The palate is delicate yet complex, offering a bouquet of sweet, fruity, floral, and nutty flavours, complemented by elegant spice, chocolate, and dried fruits. As the journey concludes, a subtle sweet finish with lingering fruitiness leaves a lasting impression, reminiscent of the luxurious courts of Westeros.
“Partnering with Indri Single Malt Indian Whisky for their House of the Dragon inspired - series is thrilling. It's a fusion of craftsmanship and storytelling, extending their influence into the lives of fans. We are excited to curate products inspired by Warner Bros. Discovery’s' vast entertainment universe, and this collaboration promises to captivate enthusiasts of both Indri and the Game of Thrones franchise," enthused Vikram Sharma, Head of APAC Consumer Products at Warner Bros. Discovery.
The Indri single malt whisky whispers a tale—a symphony of flavours that dance upon the palate, invoking the senses and stirring the soul. Every sip of this exclusive edition is an invitation to embark on a journey through the ancient annals of Westeros, where legends are born and destinies are forged. With each expression, whisky enthusiasts and fans of the acclaimed series alike can raise their banners and choose a side.
Speaking about the collaboration, Siddhartha Sharma, Founder, Piccadily Distilleries, expressed his excitement, stating, "We are thrilled to embark on this epic journey with Warner Bros. Discovery Global Consumer Products to celebrate HBO's House of the Dragon, bringing the rich legacy of Westeros to life through the artistry of our single malt whisky. This innovative partnership sets a new standard for collaboration and creativity, further solidifying Indri's position as the leading whisky brand from India.”
The ‘House of the Dragon’ Exclusive Edition by Indri will be available in select premium outlets in India and exclusively at Delhi Duty Free with price ranging between INR 6000 – 11,500 depending upon the state available in.
For more information and updates, visit www.indri.in or follow Indri on Instagram: https://www.instagram.com/indrisinglemalt/?hl=en
Stock Ticker: (PICCADIL | 530305 | INE546C01010)
https://www.bseindia.com/stock-share-price/piccadily-agro-industries-ltd/piccadily-agro-inds/530305/
About Indri
Indri-Trini, crafted by Piccadily Distilleries, is India’s first and most awarded triple cask single malt whisky. Launched in November 2021, it has quickly become the fastest-growing single malt in the world, earning over 25 prestigious accolades, including 'Best Indian Single Malt' and 'Best Whisky In The World.' Produced in Indri, a small village in Haryana, using premium 6-row Indian barley from Rajasthan, Indri-Trini showcases Indian excellence and innovation.
In a market once dominated by imported labels, Indri stands tall as a beacon of Indian excellence. It's not just a brand, it has become a symbol of national pride, elevating the status of Indian spirits to unparalleled heights. Indri isn't just leading the charge; it's leading a revolution.
As Indri continues to redefine the standards of Indian single malts, Piccadily Distilleries remains dedicated to pushing boundaries, exploring new horizons, and delivering exceptional experiences to whisky enthusiasts worldwide.
About Piccadily Agro Industries Limited
Piccadily Agro Industries Limited (PAIL), a Public Limited Company was incorporated in the year 1994. The company stands as India’s premier independent producer and distributor of malt spirits, boasting an extensive portfolio that includes the award-winning single malt whisky Indri and a variety of IMFL brands. Beyond spirits the company is also a significant manufacturer of Ethanol, Extra Neutral Alcohol (ENA), CO2 and white crystal sugar.
Website: www.picagro.com
About Warner Bros. Discovery Global Consumer Products (WBDGCP)
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
*GAME OF THRONES and all related characters and elements © & ™ Home Box Office, Inc. (s24)