ASX-Dividend-Report-Banner

PlucTV and Snap India Partner to Launch fAR out

August 04, 2023 08:05 PM AEST | By Businesswire India
Follow us on Google News: https://kalkinemedia.com/resources/assets/public/images/google-news.webp
 PlucTV and Snap India Partner to Launch fAR out
Image source: Businesswire India
Business Wire India

Augmented Reality (AR) is witnessing an unprecedented surge in popularity across the globe. By 2025, nearly 75% of the global population and almost all people who use social /communication apps will be frequent AR users1. With India emerging as a dynamic hub for AR creativity and innovation, the growth of AR creators in India has been nothing short of remarkable.
 
Creator economy and storytelling platform PlucTV in partnership with visual communication app Snapchat recently launched fAR out- an opportunity for Indian AR creators to collaborate with Indian and international artists like Vibha Galhotra, Sharbendu De, Jigmet Angmo, Nikolaus Geyrhalter, and Phillip Frank to build digital experiences for art installations at one of South’s Asia’s highest land art exhibitions.
 
The fAR out programme welcomed AR creators of all levels, from seasoned professionals to budding enthusiasts, allowing participants to demonstrate their skills, ingenuity and amazing concepts. The initiative saw registrations from AR creators all across India, out of which 5 creators were selected to create unique AR lenses along with the existing land art and installations.
 
Snap’s collaboration with PlucTV to develop the fAR out program presents an exciting opportunity to bring together the worlds of AR creators (digital) and land artists (physical), showcasing their art at festivals like Sā. Snap’s goal is to demonstrate how AR seamlessly enhances the festival experience, providing captivating visual storytelling and interactive art interactions for the festival audience engaging with physical art forms. During Sā, the first five selected creators of the fAR out program will collaborate with various land artists, aiming to echo the motivation and creativity behind each unique art form.
 
The exhibition is set against the scenic backdrop of Disko Valley near Leh with site-specific art installations, video projections, and sculptures. The partnership through fAR out aims to showcase the immense potential of augmented reality in enhancing artistic expression and breathing new life into the world of contemporary art.

The selected AR creators include: Altaha Ansari (Prayagraj, Uttar Pradesh), Dheeraj Tibrewal (Patna, Bihar), Krunal MB Gediya (Mumbai, Maharashtra), Karishma Katiar (Delhi) and Vivek Thakur (Surat, Gujarat).
 
Krunal MB Gediya, one of the selected AR Creators for fAR out said, "Being selected for fAR out is an incredible opportunity. Augmented Reality has the power to transform how we experience art, and the sā festival is the perfect platform to showcase that. I can't wait to collaborate with the land artists on ground and create new experiences for the installations."
 
Tamseel Hussain, Founder and CEO of PlucTV said, “AR is an incredible tool for bringing creativity and innovation to life in new and exciting ways. We’re thrilled to partner with Snapchat to bring a wide variety of Augmented Reality Creators together in Ladakh at the sā festival. This is a unique opportunity that’s combining land art and augmented reality for amazing stories.”

Know more about fAR out here

12021 Global Deloitte Digital Study commissioned by Snap Inc. Global population includes people ages 13-69 (5.61B based on UN World Population Prospects 2019).

"Kalkine Media dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC

"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium do Kalkine que laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui do Kalkine Media quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui do Kalkine eum fugiat quo voluptas nulla pariatur?"

1914 translation by H. Rackham

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

1914 translation by H. Rackham

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

To keep reading, please log in to your account, create a free account, or simply fill out the form below.


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

Recent Articles

Investing Tips

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.