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Ballantine's, from the House of Pernod Ricard India, unveiled its latest 'Stay True' campaign celebrating the corporate tribe powering India's economic growth. From established multinational corporations to new-age workspaces, these individuals represent the changing face of India's corporate landscape.
In today’s world, success isn’t just about the hustle—it’s about staying true to your passions, seizing opportunities, and carving your own path. Whether you’re a leader shaping the future, a creator redefining your industry, or an innovator challenging the norm, your journey is uniquely yours. The message resonates strongly with the brand's core audience of 30–40-year-old working professionals who are fearlessly redefining success— not just in their 9-5 jobs but also in their 5-9 pursuits.
The campaign film showcases professionals across diverse work settings - from corporate boardrooms to collaborative workspaces, from dawn team calls to midnight strategy sessions - all driven by their commitment to excellence.
Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, shared: “Ballantine’s has always embraced an unconventional approach, championing those who dare to Stay True to themselves. With the latest campaign, Ballantine’s showcases the modern corporate professionals who are boldly redefining success on their own terms by staying true to themselves and their aspirations, both in and out of the workplace.”
“Conviction and passion are a powerful combination for lasting success. The new Ballantine’s campaign showcases how self-belief underlines the defining moments of this new tribe of creators, innovators and path breakers, who carve destinies built on unwavering self-belief,” says Nitin Srivastava, CCO, Ogilvy North.
Drawing from founder George Ballantine's philosophy, 'Stay True and excellence will always be your side,' this campaign reflects Ballantine's continuous commitment to not just celebrating but actively supporting the corporate tribe who chart their own course in the modern workplace.
About Pernod Ricard India
Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcoholic beverages company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of international premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in the white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. Seagram’s whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizens by addressing social, economic and environmental sustainability in all key states.
For more information, visit https://www.ballantines.com/en/