SALESmanago y PrestaShop para lograr la participación del cliente mediante IA al comercio electrónico europeo

December 18, 2024 10:00 AM CET | By EIN Presswire
 SALESmanago y PrestaShop para lograr la participación del cliente mediante IA al comercio electrónico europeo
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Esto sigue a la reciente adquisición de Leadoo por parte de SALESmanago, lo que marca otro paso en su plataforma de expansión en Europa. MADRID, SPAIN, December 18, 2024 /EINPresswire.com/ -- SALESmanago, una plataforma SaaS con más de 3,000 clientes, ha anunciado una alianza estratégica con PrestaShop, una de las plataformas de eCommerce más utilizadas en Europa, que permite a más de 300,000 negocios crear y personalizar sus tiendas online. Esta colaboración apoya la misión de SALESmanago de ayudar a las empresas de eCommerce a impulsar el compromiso personalizado con los clientes y maximizar el ROI a través de integraciones fluidas y herramientas avanzadas impulsadas por la inteligencia artificial.

La colaboración ofrecerá a los comerciantes de PrestaShop acceso a las capacidades de la plataforma de Interacción con el Cliente de SALESmanago, permitiéndoles mejorar la experiencia del cliente. A través de la personalización basada en inteligencia artificial, las empresas podrán crear interacciones relevantes y de impacto, acelerando su crecimiento mediante análisis en tiempo real.

Gracias a esta alianza, SALESmanago ampliará su alcance a una red global de comerciantes, dando acceso a su exclusivo Growth Framework e innovaciones basadas en IA, diseñadas específicamente para este sector.

"La colaboración con PrestaShop refuerza nuestra misión de ofrecer a los marketers las herramientas necesarias para crear experiencias de cliente únicas y optimizar el retorno de inversión," comentó Jody Clark, CRO de SALESmanago. "Nos centraremos inicialmente en mercados clave como España, Italia y Polonia, para ayudar a más comerciantes a escalar eficientemente, aprovechar las potentes herramientas de IA y mantenerse competitivos. Esta es solo la primera de varias alianzas estratégicas para seguir construyendo el ecosistema de desarrollo de eCommerce de SALESmanago."

Amy Workman, Directora Global de Alianzas B2C y B2B en PrestaShop, señala: “Nuestra colaboración con SALESmanago refleja nuestro compromiso de dotar a los comerciantes con las herramientas más innovadoras del sector. Juntos, ayudamos a las empresas a transformar la interacción con los clientes y lograr resultados medibles."

Leah Jones
CommsCo
[email protected]

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