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From September 27-30, the conference will be abuzz with activity as 28 organizations host specialized sessions, bringing together over 500 enthusiastic participants from more than 200 companies. The air is charged with excitement as industry leaders, creative minds, and innovators converge to explore cutting-edge ideas and forge new collaborations.
The event showcases a kaleidoscope of innovations and partnerships, reflecting the dynamic and multifaceted nature of modern design:
Huawei created a buzz with the unveiling of its highly anticipated Mate XT foldable smartphone. The presentation was met with palpable enthusiasm, evidenced by the staggering 6 million pre-orders on the Huawei Mall, highlighting the intersection of design and consumer technology.
GGAC Digital Platform transported attendees to the frontiers of digital art. The session featured captivating insights from NVIDIA's chief artist Xu Zhelong, who shared his groundbreaking work on the acclaimed game "Black Myth: Wukong," illustrating the transformative power of digital artistry in gaming.
Tesla's presentation was a crowd-pleaser, exploring their timeless design philosophy that seamlessly blends functionality with aesthetics. Attendees were particularly intrigued by discussions on Tesla's innovative direct sales model and the architectural marvel of the Shanghai Gigafactory, showcasing how design thinking extends beyond products to business models and manufacturing facilities.
Heritage brands like Hengyuanxiang and Warrior Shoes injected a dose of cultural significance into the proceedings. Their sessions on brand rejuvenation strategies, including collaborations with institutions like Shanghai Academy of Fine Arts, sparked lively discussions on modernizing traditional crafts while preserving cultural heritage.
The AI revolution took center stage in several sessions, with designers from various fields engaging in animated debates about the potential of AIGC (AI-Generated Content). The halls buzzed with excitement as participants explored AI's role in reshaping the design landscape.
CIIC Talent Development's session on nurturing design talent drew a packed audience. HR professionals and design leaders eagerly exchanged ideas on building comprehensive training systems and providing hands-on project experiences to cultivate the next generation of design innovators.
Shanghai Qiaozhong's "AI Exploration" service design co-creation workshop was a hive of activity, aligning perfectly with Shanghai's ambitious vision of an "AI + Design" dual-drive strategy. Participants from diverse backgrounds, including representatives from Citibank, Budweiser China, Xiaomi, and various universities, rolled up their sleeves to collaborate on innovative, sustainable solutions for Shanghai as a World Design Capital.
The workshop was characterized by a flurry of Post-it notes, animated discussions, and rapid prototyping sessions. Teams focused on enhancing daily life through technology and design, emphasizing user-centric approaches and engaging in spirited brainstorming sessions that often spilled over into coffee breaks and hallway conversations.
This ecological initiative, masterfully orchestrated by Shanghai Design Week, has transformed the conference venue into a vibrant experimental ground for designers, businesses, and industries. The air is thick with creativity as participants from different sectors cross-pollinate ideas, find unexpected synergies, and push the boundaries of what's possible in design.
As the sessions progress, it's clear that "Design Plus" is more than just a series of presentations – it's a living, breathing ecosystem of creativity and innovation. From AI and digital art to sustainable fashion and smart city solutions, the diversity of topics reflects the expansive role of design in shaping our future.
The organizers Shanghai Design Week hope that this platform will serve as a fertile soil where seeds of inspiration can take root, flourish, and eventually bear fruit in the form of groundbreaking designs and collaborations. As the conference unfolds, there's a palpable sense that participants are not just attending an event, but actively co-creating the future of design, forging connections and insights that will resonate long after the closing ceremony.
In the words of one excited participant, "The energy here is incredible. It feels like we're not just talking about the future of design – we're actually designing the future, right here and now."
Website: https://www.wdcc.cn/2024/
Yi Yang
WDCC
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