Mercury Capital Acquires Bauer Media | ASX Market Update

June 17, 2020 08:28 PM AEST | By Team Kalkine Media

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German publishing giant Bauer Media will make a dazzling exit from Australia after eight turbulent years, offloading its local magazine division to a private equity firm. A deal was struck last night for Mercury Capital to acquire the portfolio of magazines, including iconic titles The Australian Women’s Weekly, New Idea and Woman’s Day. Bauer Media entered the market in 2012 with the mammoth purchase of ACP Magazines, formerly owned by the Packer family, for $525 million.

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