SportsHero Limited (ASX: SHO) announced today about its partnership with one of the largest sports federations in the world, PSSI, boasting an engaged fan base of 80 million fans over four leagues and 128 teams. Under the partnership, SportsHero will develop a white-label exclusive digital platform to include its existing gamification platform, social media, merchandise/e-commerce, game highlights, and player access.
The Football Association of Indonesia is the governing body of football in Indonesia and is popularly known as PSSI, which is 100% owned and controlled by the Indonesian Government.
It is expected that SportsHero will have a soft launch in June 2019 for the 2018/2019 Piala Cup Playoffs, which is one of the most watched sporting events in Indonesia, targeting up to 80 million PSSI fans.
SportsHero, together with PSSI, will drive the transformation of how the Indonesian football fans will engage and consume digital content, including live scores, match highlights and feature videos of their favourite players and teams, all in the palm of their hands.
Overall, Indonesia represents the largest ‘digital’ community in the Association of Southeast Asian Nations (‘ASEAN’), with 130 million social media users, 177 million mobile users, and 120 million mobile social users.
The Piala Indonesia Cup: It is Indonesia’s most watched football competition. With the Big 8 Piala Cup playoffs, the Piala Indonesia Cup culminates in June 2019.
In terms of revenue, annual attendance, and participation, football is one of the most popular sports in Indonesia. It is played at all levels, with Piala Indonesia and Liga 1 being the most popular domestic leagues. PSSI is also developing both youth and women’s football programs and is targeting participation in the 2024 Olympics and co-hosting the 2034 Football World Cup.
The company’s CEO, Mr. Tom Lapping, stated that for the past one year, they have been working hard to establish a fully encompassing partnership with PSSI and are delighted to finally secure the most significant and valuable fan-based football partnership in Asia. They are excited to be PSSI’s exclusive partner to build their first official app and launch the partnership platform. The common objective is to develop an immersive user experience that aggressively drives user engagement, offering exclusive premium content that will be made available only from the platform and the existing SportsHero app with pay-to-play weekly, monthly and season-long events and competitions.
PSSI’s Secretary General, Ms. Ratu Tisha Destria stated that their partnership with SportsHero marks the start of an exciting new era for Indonesian football. They believe that using SportsHero’s sports and media technology expertise, the company will deliver a new and unique user experience, which will facilitate engagement between fans and their favourite teams and players.
On stock information, SportsHero was on a voluntary trading halt since March 21, 2019, due to its impending announcement on March 25, 2019. Today, its share traded at $0.073 with the market capitalization of ~$19.73 million. Today, it made day’s high at $0.078 and day’s low at $0.072 with daily volume of 852,824. Its 52 weeks high was at $0.23 and 52 weeks low at $0.061 with an average volume of 232,730. Its absolute return for five-year, one-year, and six months are -94.38%, -47.86%, and -43.85%, respectively.
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