PointsBet (ASX:PBH) and National Hockey League enter sports betting partnership

Online corporate bookmaker PointsBet Holdings Limited (ASX:PBH) revealed on 10 February 2021 that it has entered a strategic partnership with the National Hockey League for multiple upcoming years, making PBH the official sports betting partner of the NHL.

Following are the key takeaways from the partnership announcement:

  • The agreement between the two parties - PBH and NHL- extends across both the United States of America and Australia.
  • As per the guidelines of the declaration, PointsBet can use NHL branding - marks and logos along with a range of NHL sponsorship as well as promotional opportunities.
  • The NHL branding can be featured on PBH’s linear, digital and social media assets.
  • PBH now also has the power to incorporate content into live NHL game broadcasts across various NHL media partners.
  • PBH, NBC Sports and NHL, together, have begun establishing such assimilations for the 2020-21 NHL season.
  • PBH will issue 43,106 fully paid ordinary shares to NHL worth US$500,000 based on the 20-day trading volume. The shares will be delivered in equivalent proportions after first, second and third year. Till then, they will remain in a holding lock.

Johnny Aitken, CEO of PointsBet USA said that NHL has a forward-thinking team, complementing PBH’s sports betting product. He also said that the PBH team is excited to elevate fan engagement further using the Company’s products and services.

Meanwhile, the stock was trading up 6.654%, at $16.990 with a market capitalisation of $3.27 billion.

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK