Telecom player, Engage: BDR Limited (ASX: EN1) has announced the company’s 2019 strategic plan and notable milestones for the year. EN1’s 2019 primary objective includes returning to profitability, increasing integrations, scaling current partnerships, reducing operating expenses and deploying key products.
EN1's primary goal for 2019 is to return to profitability. In the first 5 years of its operation, EN1 sustained profitability. In 2019, the Company intends to achieve 6-8 new programmatic integrations signed per quarter, to scale existing relationship, improve efficiency, quicken engineering cycles to connect new buyers and publishers through more automated engineering processes and to yield 6-8 new live integrations per quarter.
EN1’s 2019 strategic road map includes efficiency as one of its continuous priorities. The strategy to achieve this goal is twofold (1) to continue optimising the process of integrating partners and connecting them with supply and demand to recognise new revenue faster, and (2) to minimise expenditures.
Integrations are fundamental drivers of engage: BDR’s programmatic revenue. Integrations are strong key performance indicators to forecast the Company’s future profitability. Till date, the Company has boarded over 175 integrations, including 5 new programmatic integrations in the first month of 2019. The revenue potential for some of these integrations alone is approximately USD 100,000 per day, as announced previously. In 2019, the market can expect new integrations to enter the Company’s platform each quarter, in addition to updates on the revenue-generating influence of those new integrations and ones previously announced. In line with the Company’s overall strategy to increase profitability, the Company intends to exceed 175 programmatic integrations by the end of Q1 2019 and surpass 190 by year’s end.
Also, in the pipeline is the development of a CTV (connected TV) and a streaming audio network through private marketplaces. Specific B2B marketing campaigns would be created to support this effort. The project is anticipated to be live during Q4.
EN1 will utilise IconicReach’s unique, unduplicated advertiser roster (IconicReach’s social influencer advertisers are very different and unique compared to engage: BDR’s programmatic buyers) and demand to board new direct publisher integrations for the programmatic exchange.
Lastly, the Company anticipates the creation of a proprietary DMP (advertisers’ targeting data management platform) for buyers to leverage, which is expected to be launched between Q4 2019 and Q1 2020.
Engage: BDR’s IconicReach and AdCel have several forthcoming projects in 2019, which will ultimately contribute to profitability. Per quarter, IconicReach would sign 3-4 new brand deals and add approximately 2,500 additional micro-influencers to the IconicReach network.
AdCel continued to be a top performer in the mobile marketing ecosystem, from yield management, fill-rate % standpoint (99.5% ad opportunities filled, for most of its publisher clients). In 2019, engage: BDR and AdCel aim to syndicate the mobile in-app monetisation technology to approximately 25 more app publishers per quarter.
The shares of EN1 closed the day’s trading session at A$0.022, down by 8.333% or 0.002 points on 11 February 2019 as compared to the previous day close of A$0.024.
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