UK-based Dignity plc is a company that provides funeral services across the nation. It gives people access to its national network of funeral sites in accordance with their needs. It also offers a network of crematoria and mortuaries to arrange funerals through Simplicity Cremations and provides preplanned funeral services. It was founded in the year 1994 and its headquarters are situated in Sutton Coldfield, UK. The company is listed and traded on the London Stock Exchange publicly since 2004. It has many subsidiaries, which include Mercia Crematoria Developments Ltd, Dignity Pre–Arrangement Limited, Highfield Funeral Service Limited, Dignity Pre-Arrangement Ltd., Woodfield Park Funeral Home Limited, Moray Crematorium Holdings Limited etc.
The purpose of the company is to help its customers in the most difficult times, understand their changing expectations, and serve them accordingly. It provides products, services, and technology greater than the value for money, and is dedicated to serve its customers with compassion and commitment, while adhering to the quality standards. The operations of the company can be classified into 3 main segments: funeral services, funeral plans, and crematoria. The funeral services segment offers various services including ancillary items like floral tributes and memorials. The company operates around 795 funeral locations under local trading names across the UK, and approximately 28% of the total net profits of the company comes from this segment. The crematoria segment provides cremation services as well as helps in the sale of burial plots and memorials at the cemeteries and crematoria that are being operated by the company. A significant 72% of the total profits of the company comes from the crematoria segment. The funeral plans segment offers services for pre-planned funerals and enables people to make advance payments for the funerals. The company works with a number of renowned affinity partners and has 558,000 active funeral plans as per the December 2020 data.
Dignity plc aims at building a high-quality portfolio to maximise the long-term returns for all its stakeholders and create meaningful value for the society. It follows a well-defined framework of corporate governance and aligns itself with the UK Corporate Governance Code. It has an ethical code of conduct for running its business operations and promotes a culture of trust, transparency, and accountability. Apart from fulfilling all its corporate responsibilities, the company also fulfils its environmental and social responsibilities and complies with international best practices and guidelines to create a sustainable business.
It aims to minimise the impact of its business activities on the environment and create long-term value for the business as well as the wider community. In 2019, 54% of the company’s cremations were mercury abated, and the coffin manufacturing facilities of the company have ISO14001 accreditation, as the coffins are manufactured using sustainable materials and sources. It also engages in waste management services and has a robust framework and methodology for environmental reporting.
Dignity PLC 4 King Edwards Court King Edwards Square SUTTON COLDFIELD B73 6AP United Kingdom
+44 121 354 1557