EQ Inc. is a software technology company specialized in providing online marketing solutions based on the location behavior of customers. EQ Inc. is a public company primarily listed on the Toronto Venture Stock Exchange in Canada, with its common shares trading under the ticker symbol EQ.
The Toronto-based company utilizes advanced analytical and real-time technology to deliver digital marketing services and improve web advertising results. EQ has developed software based on geospatial data, artificial intelligence (AI) and machine learning that empowers business entities to understand the customer’s requirements and make relevant predictions to influence their behavior.
The company provides business organizations with algorithm-based intelligence that helps them expand their customer base and retain existing customers.
EQ offers two software products in its portfolio:
• ATOM is a location-based media buying software tool that provides self-serve programmatic services. It facilitates business metrics with detailed data sets, which enables the clients to make smart business decisions.
• LOCUS is an audience impact tool that exploits location data to know and analyze the target audiences. It provides customized reporting and attribution metrics to create high-value custom audiences.
The client base of EQ Inc. includes Bell, IKEA, Jaguar, Nissan, Metro Land Media, Second Cup Coffee Co., Microsoft, Ontario Toyota Dealers, RBC, Harper Collins, Infiniti, Land Rover, the University of Waterloo, Scotiabank and the Toronto Dominion Bank.
In July 2021, EQ Inc. strategically acquired Integrated Rewards Inc. and its reward application, Paymi, to improve understanding about customers to increase its sales and market share.
Additionally, the company launched the LOCUS Commute, a software tool specialized in providing useful data to retail, insurance and advertising corporations to understand the movement patterns about their customers throughout the nation.