STRIX GROUP PLC (LON:KETL)

Based in the Isle of Man, Strix Group plc is a leading global company that designs and manufactures kettle safety controls, and supplies them across the world. It offers a wide range of products for heating water, filtering water, temperature controls, and steam management. It was founded in the year 1951 as Castletown Thermostats, and it became Strix in the year 1982. The company has been listed on the AIM market of the London Stock Exchange since 2017, and complies with the UK City Code on Takeovers and Mergers. The safety controls of the company are used over 1 billion times in a day by its customers, and it has sold more than 1.9 billion units across over 100 countries, covering a substantial 10% of the total population in the world. It gives key priority to collaborative business and has partnerships with many OEMs (original equipment manufacturers), brands and retailers. It has a highly skilled and efficient workforce of around 800 people who support the company in becoming the industry’s most trusted technical partner, and cover a significant 38% of the global market of kettle controls. The subsidiaries of Strix Group include LAICA S.p.A., Strix Group Limited, and HaloSource Water Purification Technology (Shanghai) Co. Ltd. etc.

The company focuses on enhancing the quality of its products, and development of the products according to the needs of the customers, at competitive prices. It aims to penetrate into the Chinese market and exploit the structural growth in the Chinese market to increase its global market share. The control set series offered by Strix Group include U9 series, U17 series, U67 series, KeAi series etc. It has developed the Aqua Optima water filter products, and also focuses on the baby formula appliance market, to expand its range of products and penetrate deeper into USA, China, and markets in the rest of the world.

Strix Group plc follows a well-defined framework of corporate governance and aligns itself with the Quoted Companies Alliance (QCA) Corporate Governance Code, as per its size and nature. It has set up separate committees for audit, nomination, and remuneration. It follows strict policies regarding anti-bribery and corruption, anti-harassment and bullying, anti-slavery and human trafficking, equality and diversity, health and safety etc. It has an ethical code of conduct for running its business operations, and promotes a culture of transparency, integrity, and accountability. Apart from fulfilling its corporate responsibilities, the company also fulfils its environmental as well as social responsibilities. It has incorporated sustainability as an integral part of its business model, and strives for sustainable products and business solutions to create maximum long-tern value for all stakeholders. It aims to reduce its carbon footprint and continually assess the impacts of its business activities on the environment, to create a positive impact on the world.