YOUGOV PLC

Description

Founded in 2020, You Gov PLC is an internet-based market research company by Stephan Shakespeare and Nadhim Zahawi. At present, YouGov is an international research data and analytics company, operating in the UK, Americas, Mainland Europe, Middle East, India, and Asia Pacific, through its 37 offices and 1,100 employees. It provides solutions for audience intelligence & targeting, brand & campaign tracking, and research. The company aims to be the world’s leading provider of high-quality marketing and opinion data and wants to supply a continuous stream of reliable data fast and innovatively so that the organisation can better serve the communities. The company works with some of the best and established brands and offers data-led support and improves a wide range of marketing activities of its customers such as media owners, brands, and media agencies.

The group has three major divisions: Data products, Data services, and Custom Research.  Data products comprise of syndicated data products available only on subscription basis and its products include YouGov BrandIndex, YouGov SportsIndex, YouGov Signal YouGov profiles. The Data services division provides cost effective and fast survey services. Its product includes YouGov RealTime and YouGov Custom. The Custom Research division offers quantitative and qualitative research services delivered by sector specialist.

The company provides a range of research products and services that includes Audience Explorer, BandIndex, Consumer journey diagnostics, Custom research, custom trackers, Direct, profiles, RealTime, Re-Contact, Safe, Stream, YouGov Crunch YouGov Signal and YouGov Sport.  YouGov Audience Explorer is a free self-service tool that helps to discover how to target a specific community. BrandIndex helps to measure brand health, growth, track advertising campaigns and inform strategy. Consumer Journey Diagnostics offers questionnaires that are carefully designed by experts to address each stage of the customer lifecycle.

Custom research conducts 100% custom research with full end-to-end services. Custom tracker tracks campaign effectiveness, brand perception and benchmark customer satisfaction. Direct is a self-service research with exceptional speed. YouGov Profiles makes it easy to understand and target the audience. Realtime also known as YouGov Omnibus provides fast answers from the right audience. Re-connect allows targeting group of previous respondents. Safe unlocks verified and permission online behavioral data.

Stream is a fully verified global streaming viewership data across multiple platforms. YouGov Crunch provides powerful survey data analysis tools. YouGov Signal is a Diagnostic Digital Analytics platform. YouGov Sport platform access international research in sports, sponsorship, and entertainment.