4imprint Group PLC

Description

A constituent of FTSE 250 index, 4imprint Group PLC is a UK-based company that is involved in direct marketing of promotional products. The company operates across the UK, Ireland, US, and Canada. The company is traded publicly on the London Stock Exchange. The company supplies a variety of products for promotional purposes, and has a large market covering various types of customers. The direct marketing activities are carried out by its subsidiaries: 4imprint Inc. and 4imprint Direct Marketing Limited.

All the products of the company are supplied under the brand name of 4imprint. It designs, prints, packs, and ships the products. These products form a major part of the sales and marketing techniques to make a connection between the customer's organisation and the recipients. The products generally cover giveaway items used for promotion of brands, like pens and bags. Some more exclusive products are also sold, like embroidered clothing and business gifts. Apart from the promotional merchandise, it also provides services like customisation of logo, designing, and printing.

Although the company is based in UK, majority of its operations and revenue generation sources is in North America. The company supplies the promotional merchandise to distributors, who in turn sell it to the end users in the market. Latest technology is used to enhance customer experience and convenience, and for efficient data-driven analytics.

The company’s basic goal is to become the leader in direct marketing of promotional merchandise through product differentiation and customisation. This can be done by building mutually beneficial relationships with customers while considering social and ethical values, which will help in long-term value creation.

The customer base of the company is very wide, and includes businesses and organisations, government institutions, educational institutions, and even charitable and religious institutions. The company embraces sustainability in its business model and strives for growth while reducing the negative effects on environment. It has committed to become carbon neutral by the year 2022, with sustainable forestry practices, LED lighting, embroidery backing recycling. The company is also involved in community welfare work and volunteering, like product donations, giving scholarships to students at local colleges etc. The company also has a well-defined set up of corporate governance and follows an ethical business code of conduct.