OCEAN OUTDOOR LIMITED

Description

Ocean Outdoor Limited is a top operator of digital out-of-home (DOOH) advertising technology in the United Kingdom. It specializes exclusively in super-premium, digital, and globally iconic screen location. It was founded in the year 2004 and its headquarters are situated in British Virgin Islands. It has a significant area of operation across the United Kingdom, and across the Netherlands, the Nordic countries, and Germany, covering 7 countries and 351 cities. The company is listed and traded on the London Stock Exchange publicly. It has many subsidiaries, which include Ocean Outdoor Nederland, Ocean Outdoor UK Limited, Ocean Outdoor Nordics, Forrest Outdoor Media Limited, Ocean Bidco Limited, Ngage Media B.V. etc. Its partners include renowned brands like BBC, British Fashion Council, CBRE, Transport for London, Team GB, and many more.

The company created the DOOH category in 2005 and is a pioneer in this technology. It has expanded considerably in terms of its locations, audience, data, and technology, and at present it accounts for around 50% of the total out-of-home spend. It provides innovative products and solutions through its Ocean Labs technology, which offers enhanced engagement with the screen, LED customizations, multiple real-time streams of data with fiber connectivity, facial detection technology, fast and free screen-enabled Wi-Fi across the United Kingdom, high quality sound technology, and vehicle detection technology. The company works in combination, not in competition, with the digital marketing sector to create the best possible products and solutions for the advertising market. It aims at building a high quality and diversified portfolio that helps in maximizing the returns for all stakeholders. It consists of digital, full motion screens, banners, iconic advertising sites etc. The company has assets in the top 10 cities in UK including London, Manchester, Glasgow, Birmingham etc. and some globally prestigious locations like London's IMAX, Piccadilly Lights, and the Two Towers East etc. It also has two long-term out-of-home advertising contracts with Manchester City Council and Birmingham City Council, which are both one of the largest European public authorities. The company is a proud member of International Advertising Bureau UK, Outsmart, and Branded Content Marketing Association.

Ocean Outdoor Limited follows a well-defined framework or corporate governance and aligns itself with the UK Corporate Governance Code. The board of the company has set up separate committees for audit, remuneration, and nomination. It follows an ethical code of conduct for running its business operations and promotes a culture of trust, transparency, and accountability. Apart from fulfilling all its corporate responsibilities, the company also fulfils its social and environmental responsibilities. It has incorporated sustainability as an integral part of its business model and aims to minimize the negative impact of its business activities on the environment. The company has completely shifted to green sources of energy since 2019, engages in recycling of industrial materials, and spreads general awareness about energy efficiency while creating environment-friendly products.