ASOS PLC

Description

Founded in 2000, ASOS PLC is a London-based global online fashion and cosmetic retailer.  The group offers more than 85,000 products that are sourced from more than 850+ best local and global third-party brands along with their own brands, ASOS DESIGN, ASOS EDITION, ASOS 4505 and Collusion, to deliver the best and value experience to its customers. The group offers different payment methods, easy-to-use website and apps experience with more localised and personalised shopping features, hundreds of local delivery and returns options, style match option, discount for students, and others.

The group aims to be the world’s leading fashion destination and believes in the freedom to explore and express without any judgment. Therefore, the group gives fashion-loving-20-something around the world by creating products and experience to inspire the customers.  The group operates through its 12 fully localised sites in 10 languages and 19 currencies and sells its products and services in the US, UK, European Union and Rest of the world. It has a network of fulfillment and return centres located in Germany, the UK and the US to improve availability and stock efficiency. The group’s long-term strategies are to expand its business locally and globally, grow unique ASOS brands, enhance its flexible and multi-brand platform. It also intends to improve personalised customer experience and develop effective, efficient, and sustainable model.

The popular brands under its umbrella: ASOS Design, ASOS Edition, ASOS White, ASOS Made in Kenya, ASOS 4505 and ASOS Collabs. ASOS Design deciphers and predicts major trends in the market and provides style accordingly. ASOS Edition provides unique occasion wears and wedding collection in all size. ASOS White designs clothes with a modern twist. The ASOS made in Kenya works with SOKO Kenya and offers sustainable clothing. ASOS 4505 offers activewear collection. ASOS Collabs works with global brands like Crayola, The Simpsons, LaQuan Smith, GLAAD and VFILES to design cool collection.