Founded in 2003, Attraqt Group plc is a UK-based leading European technology provider in search, Merchandising and personalization. The company’s foundation lies within the two exceptional ecommerce solution business, Fredhopper was founded in 2000 and Locayta was founded in 2003, which became Attraqt in 2014 with the listing on the Alternative investment market of the London Stock Exchange as LON: ATQT. In 2017, both the companies came together to bring scale, structure and the ability to use smart data to optimize their ecommerce performance. In 2019, the company successfully acquired Early Bird and its AL-driven personalization platform, the Experience Orchestrator (XO). Then in 2020 the company acquired Aleph Search to accelerate its AL IP Portfolio and innovation path.
The company works with more than 300 leading brands and retailer around the world across a range of sectors that include grocery, fashion & apparel, homeware & furniture, leisure & sports, booking & travel, DIY, manufacturing & b2b and health & beauty. The company offers various such as Experience consultancy, Technical consulting, customer success and customer support. The company’s capability includes Headless commerce, Customer Data Platform, Algorithm Orchestration, Personalisation, AL-powered search and testing & Analytics.
The company offers three sore solutions that include Shopper Journey, User Experience and Efficient Merchandising. The shopper journey solution help businesses to understand what their ecommerce customers are looking for, to anticipate and react to their needs. The user experience solution helps its clients to increase their customer lifetime value and keep bringing their customers back onsite with an emotionally intelligent and logically efficient site experience. The Efficient merchandising solution helps clients to increase agility, automate task and empower onsite merchandisers to focus on creativity and strategy that offers greater operational efficiency, Return on Investment (ROI) and Commercial value. The company partners with some of the leading companies and team in Ecommerce, Technology and Integration & Consulting space.
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